Is Your CRM System Destined To Fail?
CRM Blog has published a free report on how to prevent your CRM system from failing.
San Francisco, CA (PRWEB) July 9, 2005 -- CRM Blog has published a free
report on how to prevent your CRM system from failing. They unveil 10 'must ask'
questions that should be addressed with your company (PRWEB Release http://crm.blogs.com/crm/2005/07/its_.html) the site has
received numerous requests from countries around the world to post its CRM
articles on the Web.
It’s time to put your trusty CRM software to work;
to let it earn its keep. You're about to blast an email out to several thousand
potential customers. First you run a search of people and companies you want to
target. You soon realize something’s wrong when your list is far smaller than
anticipated. A quick check reveals many profiles have not been filled in or are
missing email addresses. Further inspection shows numerous records are
incorrect; others are riddled with typos. And that’s just for starters. With a
sinking feeling, you realize this email blast isn’t going to happen anytime
soon.
Time for some damage control or preventative maintenance
Fortunately one of the most common reasons cited for the high failure
rate of CRM systems - poor data quality - is also one of the easiest to avoid.
Your CRM software is only as good as the information it contains. As the old
programmers motto goes ‘garbage in, garbage out’. So how can you avoid
incomplete, incorrect, irrelevant or out-of-date and generally unfit-for-use
data from permeating your CRM software?
You need to gather your key CRM
users together and write a standard guideline document, defining the CRM system
rules of use.
10 questions that should be addressed:
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reading "Is Your CRM System Destined To Fail?"]
http://crm.blogs.com/crm/2005/07/its_.html
David
Cowgill is a Senior Marketing Manager in San Francisco. His coverage area
focuses on the technologies that facilitate managing CRM analytics and lead
generation.
For further information contact:
David Cowgill
CRM Blog
Founder
http://crm.blogs.com
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Source : http://www.prweb.com/releases/2005/7/prweb259626.htm