Idea Group Publishes Innovative Book on Enterprise Software
'How to Succeed in the Enterprise Software Market' provides a new perspective for the information technology industry.
Hershey, Pennsylvania (PRWEB via PR Web
Direct) July 26, 2005 -- Idea Group, Inc. (www.idea-group.com),
publisher of the imprints: Information Science Publishing, Cybertech Publishing,
Idea Group Publishing, IRM Press and Idea Group Reference, is announcing the
publication of "How to Succeed in the Enterprise Software Market." This book is
ideal for investors, professionals, businesses, and researchers in the 800
Billion dollar IT industry and focuses on enterprise software implementations,
used by firms to support their core business processes. Well-known examples of
these include Enterprise Resource Planning (ERP), Customer Relationship
Management (CRM), Business Intelligence (BI) and Supply-Chain Management (SCM).
The book identifies a critical "implementation gap" in the industry,
between a "hard-science" approach that understands how to implement complex
systems, and a "soft-science" approach, based on human factors and psychology,
that understands humans and organizations. These two camps do not communicate
well which leads to many system failures and unsuccessful software products. A
practical framework based on socio-technical systems is introduced to close this
gap.
The book takes aim at the IT industry's approach to customers, and
highlights the "disruptive" approach used by today’s software companies who
attempt to rapidly obsolete, or disrupt, the previous technology. According to
the author's research, this approach has been shown to disrupt the customer
environment and in doing so, slows or stops the adoption of promising new
technology. Drawn from research on how innovations spread, a counter approach
called "Assimilation" is introduced that shows how products can be developed to
factor in the customer's human, organization and technical environment. In this
way, new systems can "assimilate" rather than "disrupt" and be more likely to
succeed.
The book is optimistic about the future of the IT industry, but
calls for and describes new ways to build and market products for a new era,
where major IT buyers purchase solutions that target specific business problems
and easily fit into their technical and organizational environment. Le Clair
describes emerging standards that will allow smaller, and more focused
applications to proliferate. While this may not bode well for the large
enterprise software suites marketed by current market leaders, the overall
industry will benefit.
The author, Craig le
Clair, is Vice President of ADP Brokerage Services, and has published over
twenty articles and is a frequent industry speaker. He has a spent a career
building enterprise software, and examined a host of software companies and
large system projects to understand why the software industry remains in the
doldrums and business customers struggle to leverage the vast amount of new
technology available. He has received many positive reviews for the new book.
How To Succeed In The Enterprise Software Market
Hardcover:
1-59140-805-9 $67.46 272 pages
Softcover: 1-59140-600-5 $35.96 272
pages
For information: http://www.idea-group.com/books/details.asp?id=4833
Phone:
717-533-8845 Ext. 32
Contact:
Hannah Gordon
Idea Group, Inc.
701 E. Chocolate Avenue, Suite 200
Hershey, PA 17033
Phone:
717-533-8845 Ext. 32
www.idea-group.com
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Source : http://www.prweb.com/releases/2005/7/prweb265864.htm