Brighton Hires Marketing Authority for RFID, B2B, Supply Chain Logistics and Warehousing Industries
Brighton, a full-service advertising, public relations and digital marketing agency, has hired Jane Allred, an acknowledged authority in marketing RFID (Radio Frequency Identification) technology and supply chain logistics. At Brighton, Allred will development marketing strategies and programs for RFID, supply chain logistics, warehousing and cargo clients, and will spearhead the agency's new business efforts within those market segments.
(PRWEB) February 2, 2005 -- Brighton (www.brightondm.com) announced the appointment of Jane Allred,
an acknowledged authority in marketing RFID (Radio Frequency Identification)
technology and supply chain logistics, as senior vice president. Allred
previously ran her own business-to-business technology marketing firm, Allred
Marketing, Inc., based in Phoenix, AZ. She recently gained national recognition
in the emerging RFID market by producing the RFID Knowledge Center for the
Material Handling Industry of America (MHIA). The Center showcased at ProMat
2005, January 10-13, at Chicago’s McCormick Place South.
At Brighton, Allred will focus on development of marketing strategies and
programs for supply chains logistics and RFID clients. By combining her
technology expertise with Brighton’s traditional and innovative digital
marketing capabilities, Allred will also spearhead Brighton’s business
development efforts within those market segments.
“Logistics is important
to commerce, and RFID represents one of the greatest technology shifts of the
21st Century” said Roger Yount, president of Brighton. “As businesses fully
comprehend the benefits of RFID, we will be in a dynamic market position to
serve the numerous segments of this emerging market. Jane is one of the best in
the field. We believe her addition solidifies our capabilities in this area and
will enable us to create and implement step-change marketing programs for
companies in the industry.”
RFID technology creates visibility of
components and products throughout the supply chain, eliminating out-of-stock
situations, theft, counterfeiting, spoilage, and excess inventory. Its adoption
has been fueled by the initiatives of Wal-Mart, the Department of Defense,
Proctor & Gamble, International Paper and others which have required some
suppliers to be RFID compliant in 2005. It is viewed by many as the replacement
for bar code technology.
Allred will remain in the Phoenix area, but
spend significant time at client locations as well as Brighton’s St. Louis
headquarters.
About Brighton
Brighton, which celebrated its 15th
anniversary in 2004, is a full-service independent marketing, advertising,
public relations and digital marketing agency serving regional and national
clients from its St. Louis headquarters. With more than $35 million in billings,
Brighton’s client list includes BASF, Charter Communications, Delta and Pine
Land Company, ELANCO, Elsevier and University of Missouri-St. Louis. Brighton
also has a retail subsidiary called Brighton Jordan, serving Dairy Queen,
Suntrup Automotive and Southwest Hearing Centers, with an additional $18 million
in billings.
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Source : http://www.prweb.com/releases/2005/2/prweb204331.htm