Business Development Advisory Announces New Study on Graphic Corrugated Market
Business Development Advisory (BDA), a specialized management consulting firm focused on the packaging industry, is conducting a “first ever” multi-client study of the growing graphic corrugated market. This value-added segment represents about 20% of total corrugated volume and has been growing at over twice the rate of standard brown corrugated packaging in North America. The continued segmentation of this market and the emergence of new opportunities make it critical for industry suppliers to better understand how this market will evolve in the future.
Marietta, GA (PRWEB) December 18, 2004 -- Business Development Advisory
(BDA), a specialized management consulting firm focused on the paper and
packaging industries, is conducting a “first ever” multi-client study of the
growing and dynamic graphic corrugated market. This value-added segment
represents about 20% of total corrugated volume and has been growing at over
twice the rate of standard brown corrugated packaging in North America. The
continued segmentation of this market and the emergence of new growth
opportunities make it critical for industry suppliers to better understand how
this market will evolve in the future.
The graphic corrugated segment is
one of the most dynamic packaging segments within the North American packaging
market. In general, graphic corrugated packaging is distinguished by a
“white-top” surface on the outer ply of the corrugated material that facilitates
much higher quality printing. “There are many different aspects to the market
that will have a significant impact on its future development”, says BDA
president Frank Perkowski. “Changes in retail formats, consumer shopping
behavior, product merchandising tactics, print technologies, internet purchasing
habits, and the continued outsourcing of manufacturing to low cost regions will
all affect this packaging segment in different ways. Suppliers to the market
must therefore understand how these dynamics will affect the overall demand for
graphic corrugated materials and particular preferences within this overall
category.”
Despite the above average growth and relatively high value of
these corrugated materials, there is currently a lack of reliable market
information relating to this segment. Associations do not break out shipment
information along these lines and the use of the different corrugated substrates
is fragmented across different applications such as retail displays, primary
product packaging, and shipping containers.
In addition, the performance
requirements of these materials have continued to change at the same time that
printing, coating, and paper technologies have evolved to provide new
performance attributes and capabilities. “There are now more technological
options available to suppliers of these materials but changing customer
requirements make it difficult for suppliers to make the right marketing and
procurement decisions”, notes Perkowski. “This study will provide the market
with the information that is needed to make better short and long-term planning
decisions which will in turn result in increased profitability. The data-rich,
in-depth study is scheduled for completion in March, 2005. Subscribers can take
advantage of a 15% pre-publication discount if they sign up before February 1.
Additional information about BDA and this study can be found at the
company’s website at www.bd-advisory.com or by calling Frank Perkowski at
770-643-9081.
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Source : http://www.prweb.com/releases/2004/12/prweb189858.htm