Wales Tourist Board Appoint WebtraffIQ for Web Analytics and Measurement of its Websites and Campaigns
Wales Tourist Board http://www.visitwales.com has appointed WebtraffIQ http://www.webtraffiq.com for web analytics across three of its websites throughout 2005.
London, UK (PRWEB) March 31, 2005 -- Wales Tourist Board http://www.visitwales.com has
appointed WebtraffIQ http://www.webtraffiq.com for web analytics across three of
its websites throughout 2005.
After a successful pilot program, the
three Wales Tourist Board websites using WebtraffIQ are; Adventure Wales http://www.adventure.visitwales.com, Mountain Biking in Wales
http://www.mbwales.com,
Travel Trade Wales http://www.traveltradewales.com.
WebtraffIQ’s analytics
suite was simple to implement; and is being used to benchmark activities for
each of the websites, user behaviour between the websites and results from all
forms of direct and digital marketing and promotional activity.
Jon
Munro, Product Marketing Manager at Wales Tourist Board explains, “The Internet
and related channels play a huge role in marketing tourism now. We required a
better monitoring analysis product to measure the performance of our sites to
make more collective marketing and promotion decisions. We are pleased with
WebtraffIQ and are now using it in a more integrated way, for example, to
monitor our Cost-Per-Click (CPC) links for our customers and partners. We
envisage that WebtraffIQ suite will be used for a range of off and online
campaigns throughout the year and assist us in taking more informed
action.”
Sue Collins, Sales Development Manager at Travel Trade Wales
adds, “With the global reach of our campaigns to boost Wales’ profile and the
competitive nature of the tourism sector, we need an intuitive service that is
able deliver feedback on our activity as we require it. We are able to benchmark
local, regional and international marketing undertaken via WebtraffIQ, helping
us to be more flexible in marketing our product and services to UK and
international markets”.
Marcos Richardson European Director at WebtraffIQ
comments, “In an increasingly competitive global tourism marketplace; having the
ability to monitor and analyse website and marketing campaigns is essential.
WebtraffIQ’s experience with tracking multiple international websites for
clients such as MP3.com Europe has proved invaluable in assisting the Wales
Tourist Board, where they have three different websites with international
partners in UK, Australia, Austria, Belgium, France, Germany, Netherlands and
New Zealand.”
“The appointment is further development and movement into
the Government and tourism sectors with our service being already used by
GovTalk http://www.govtalk.gov.uk, Business Link Kent http://www.businesslinkkent.com and the Baseball Hall of Fame
http://www.baseballhalloffame.org based in New York, USA”,
concludes Richardson.
About Wales Tourist Board
http://www.visitwales.com
The Wales Tourist Board is an Assembly Sponsored Public Body, answerable to
the Minister for Economic Development and Transport of the Welsh Assembly
Government. The Board was set up under the Development of Tourism Act 1969. The
role of the Wales Tourist Board is to support the tourism industry and to
provide the appropriate strategic framework within which private enterprise can
achieve sustainable growth and success, so improving the social and economic
well being of Wales.
About WebtraffIQ:
http://www.webtraffiq.com
WebtraffIQ is a real-time visitor tracking and reporting analysis product
and service for business web sites and e-commerce enterprises. The system has
undertaken a four-year research and development-testing period and is used by
over 400 individual web sites.
WebtraffIQ provides a campaign tracking
service which enables clients to see how various online and offline marketing
techniques are working, in effect creating a rich picture of a web site's
activities.
WebtraffIQ’s clients include: Business Link (Kent), City
& Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight,
Royal Institution of Chartered Surveyors (RICS), The National Baseball Hall of
Fame and Museum and Tiscali UK.
Contact:
Elemental PR:
Rachel
Hawkes, Account Director, Elemental PR
Email: e-mail protected from spam
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Direct Telephone: +44 (0)870 745 9292,
Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 745 9293, Website: http://www.elementalpr.co.uk
Address: Second Floor, 145
-157 St John Street, London, EC1V 4PY, England, UK
This press release in
available in PDF, plain text and Word formats. Photographs are available of the
WebtraffIQ team.
The media spokespeople for WebtraffIQ are Marcos
Richardson, European Director and Kevin Hutchinson, Chief Technical Officer
(CTO).
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Source : http://www.prweb.com/releases/2005/3/prweb222353.htm