Luxury Travel Magazine Website Appeals to Shifting Tastes of Affluent Travelers
Shifting tastes and changing habits are affecting how luxury travelers are choosing their vacation destinations.
(PRWEB) July 19, 2005 -- The new luxury travel website, www.LuxuryTravelMagazine.com, addresses the shifting tastes
and changing habits affecting how luxury travelers are choosing their vacation
destinations.
LuxuryTravelMagazine.com is the only global online travel
magazine for the affluent lifestyle, constantly updated with news of the most
exciting and exceptional travel experiences in the world.
“There have
been significant shifts in subscriber tastes. For example, small independent
hotels now hold more appeal than larger ones and interest in off-the-beaten path
locations continues to increase,” says Christine Gray, editor of Luxury Travel
Magazine online.
In addition to the preferences for hard-to-find,
exclusive hotels and unique experiences, statistics show that web searches are
now overtaking personal recommendations regarding vacation decisions.
Historically, affluent travelers relied on word-of-mouth from family,
friends and travel consultants, but a recent Neilsen Net Ratings survey shows
that Travel is the most visited e-commerce category by the wealthiest Americans.
The Nielsen report also showed that the travel websites that affluent
consumers are visiting are mass-market travel sites. "The reason for this is
because the all-in-one, mass-market sites are the best known," says Gray.
Affluent, discerning travelers have different requirements for an online
resource than mass-market bargain shoppers. Visitors to the major travel web
sites are shopping primarily for price, whereas affluent travelers have the need
to shop for ‘the experience’.
LuxuryTravelMagazine.com has compiled the
most comprehensive database of luxury travel on the Internet with over 6,000
ultimate travel experiences and provides users with a patent-pending search
based on ‘the experience’ rather than the price.
"Research also shows
that the majority of affluent travelers rely on ratings, reviews and magazine
articles in their decision of where to stay," says Gray.
In addition to
online booking capabilities and exclusive Internet rates,
LuxuryTravelMagazine.com provides a total resource with ratings, reviews,
articles, guest comments, insider tips, destination guides, top ten lists and
more.
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Source : http://www.prweb.com/releases/2005/7/prweb262259.htm