FishBread Ink Awarded Continuation of Content Development Contract With InterContinental Hotels Group
Award-winning InterContinental Hotels Group, parent of Holiday Inn, Crowne Plaza and other international hotel brands, recently renewed its Content Development contract with FishBread Ink. This most recent renewal marks the first time a development contract was extended for more than the standard timeframe at a single renewal.
Atlanta, GA (PRWEB) July 2, 2005 -- FishBread Ink (FBInk) announced today
that its contract with InterContinental Hotels Group (IHG) for content
development services has been extended through December 30,
2005.
FishBread Ink has supplied content development services for IHG
international sites since January 1, 2004. Normally renewed in three-month
increments, this most recent renewal marks the first time a development contract
was extended for more than the standard timeframe at a single
renewal.
FishBread Ink maintains sites in all of IHG’s major brands that
offer content and reservations in local languages including Spanish, French,
German, Italian, Chinese, Japanese, UK English, and the most recent addition,
Hebrew. Arabic and other languages are pending future implementation.
In
addition to building and maintaining these sites, FBInk also manages the
regional and cross-regional sale campaigns. Last year FBInk helped IHG gross $74
million in bookings internationally.
About FishBread Ink
FishBread Ink
Media Group is a wholly-owned private company headquartered in Atlanta, GA.
FishBread Ink is a certified small business engaged in writing, editorial, and
content development services for small businesses, corporations, and Fortune 500
companies. The Group’s portfolio of clients includes well-known international
firms including InterContinental Hotels Group, Philips Electronics, Merrill
Lynch, and INA Insurance, as well as a host of national and small business
firms. FishBread Ink specializes in developing custom newsletters for print or
electronic media, web content, and feature articles.
About
InterContinental Hotels Group
InterContinental Hotels Group PLC of the United
Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number
of rooms. InterContinental Hotels Group owns, manages, leases or franchises,
through various subsidiaries, more than 3,500 hotels and 535,000 guest rooms in
nearly 100 countries and territories around the world. The Group owns a
portfolio of well recognized and respected hotel brands including
InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts,
Holiday Inn® Hotels and Resorts, Holiday Inn Express®,
Staybridge Suites®,
Candlewood Suites® and Hotel Indigo™, and also manages the world’s largest hotel
loyalty program, Priority Club® Rewards, with over 25 million members worldwide.
InterContinental Hotels Group also has a 47.5% interest in Britvic, one of the
two leading manufacturers of soft drinks, by value and volume, in Great
Britain.
For more information contact:
FishBread Ink Content
Services
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source : http://www.prweb.com/releases/2005/7/prweb257102.htm