Online Broker Providing Concert Tickets, Sports Tickets, and Theater Tickets Banking on Honesty and Integrity
There is a new trend in the online ticket broker industry that has many brokers charging hidden "service charges" or "handling fees" on top of the prices they have listed on their web sites. In Demand Tickets is vowing to resist this trend, even if it means losing an occasional sale to their competitors.
(PRWEB) July 6, 2005 -- The competition for secondary market sales of concert
tickets, sports tickets, and theater tickets is becoming so competitive that
many online brokers are attempting to hide their mark-up by advertising tickets
at a below-market price, only to tack on an additional percentage at the very
end of the transaction in the form of a "service charge" or "handling fee."
Scott White, owner of In Demand Tickets www.InDemandTix.com says,
"Many times when a consumer is price-shopping for tickets they may see Broker A
has a particular ticket priced at $100, and Broker B has the exact same ticket
priced at $125. Obviously, the consumer is going to be inclined to purchase the
ticket from Broker A. This may or may not be a good idea. If Broker A is
charging a 30% service charge at the end of the transaction, then their final
price ends up being $130."
Many times the consumer may not even realize
they have been charged an additional fee until it is too late. This is because
some online brokers intentionally leave the service charge out until the very
final step of the check-out process. This is only inviting confusion and
resentment from the purchaser when they realize what has happened.
White
adds, "Many people already view ticket brokers in a negative light and the last
thing we need are deceptive practices such as hidden service charges or handling
fees". White's company, www.InDemandTix.com, never charges any additional fees on top
of the listed price for any concert tickets, sports tickets, or theater tickets
listed on their web site. It may even cost them a sale or two in the short-term
as many of their competitors are trying to undercut them by making up the
difference (and then some) in "service charges" and "handling
fees."
White says, "We may lose a handful of sales to our competitors in
the short-term, but in the long run I am confident that consumers will
appreciate our honesty and integrity and will return to www.InDemandTix.com when
shopping for event tickets."
The best way for the consumer to protect
themselves against this practice is to make sure they read the web site's
"Policies" page very carefully. Virtually every broker that charges an
additional fee on top of the listed prices will have this policy clearly stated
on their "Policies" or "Terms and Conditions" page. It is the buyer's
responsibility to seek out this page on the broker's web site and read it very
carefully. If the additional charges are not mentioned, then it would be a good
idea to pick up the phone and confirm the policy with a company representative
before making the purchase.
About In Demand Tickets:
In Demand
Tickets, www.indemandtix.com, is a privately owned company engaged in
the business of buying and selling premium tickets to sold out and high-demand
events. In Demand Tickets is not affiliated with any other ticketing agency,
venue, artist, or franchise.
Contact:
Scott White,
President
In Demand Tickets
281-734-3699
http://www.InDemandTix.com
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Source : http://www.prweb.com/releases/2005/7/prweb258194.htm