Florida Direct Marketing Association Hosts Travel Marketing Luncheon
"Sunny Marketing: How the Pros Market Fort Lauderdale" is the topic for the FDMA’s monthly luncheon on Thursday, June 16th at the Westin Hotel on Cypress Creek Road and I-95 in Fort Lauderdale from 11:30 am to 1:30 pm. The meeting is open to the public and anyone interested in learning more about the South Florida travel market is invited to attend.
Boca Raton, FL (PRWEB) June 13, 2005 -- Dennis Edwards, Senior Vice President
of Sales & Marketing for the Greater Fort Lauderdale Convention &
Visitors Bureau is the lead speaker for the FDMA luncheon. The CVB provides
industry leadership in the marketing of Broward County, including all of its
municipalities, as a premier year-round destination for all visitors. Their
principle objective is to generate growth in the volume of occupied hotel and
motel room nights. Attendees will learn about the full range of CVB domestic and
international marketing programs.
"Top 10 marketing myths that are
killing the travel business" will be addressed by Kenneth P. Lane, Principal of
Hathaway & Lane Direct, LLC, a leading travel marketer. Mr. Lane's expertise
in Travel Marketing has supported some of the largest Tour Operators in the
country. For Grand European Tours, a $40 million escorted tour operator, he was
responsible for Direct Marketing Strategy and Circulation. He built a Brochure
Fulfillment system for Swain Tours to support consumers and the Travel Agent
communities.
Greater Fort Lauderdale drew 9.4 million visitors in 2004,
according to the Visitors and Convention Bureau. This number includes two
million international travelers. Sophisticated travel marketing programs drive
the tourism industry. Luncheon attendees will learn about what works best in
travel marketing for our dynamic South Florida travel industry.
Advance
registration is $35- $45, including lunch. Register at 1-800-273-8703. Details
at
http://www.fdma.org
About the Direct Marketing Association Florida Chapter
The DMA
Florida Chapter has over 150 members, including catalogers, Internet retailers,
financial services providers, publishers, book and music clubs and retail
stores. Luncheon meetings are typically held on the third Thursday of each month
at the Westin Hotel in Fort Lauderdale.
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Source : http://www.prweb.com/releases/2005/6/prweb250253.htm