AVA Leisure Launches International Bingo Online at BingoBoudoir.com
Bingo is now the most popular leisure activity in the UK for women between 20 and 25 years old and celebrities such as Robbie Williams and Denise van Outen are devout fans of the numbers game.
Belfast, Ireland (PRWEB via PR Web
Direct) July 5, 2005 -- As a natural extension to their land-based gaming
machines and arcades businesses, Irish based AVA Leisure are launching an
exciting new online bingo venture called BingoBoudoir.com
Sherril
McCahon, Marketing Director for BingoBoudoir.com comments, "In keeping with the
development of bingo as a fun, modern leisure activity, the online version of
bingo shows that the game is moving in tune with other electronic leisure
opportunities and keeping in touch with consumer lifestyles. Internet Bingo is
educating those who wouldn't think about visiting a club, that it is a modern,
fun and entertaining game to play online. Players have the opportunity to
experience it all and win large jackpots, without leaving home."
According to Sherril McCahon, Bingo is becoming the new poker, making
huge gains in a new wave of popularity. Online bingo is a growth area. It is a
billion dollar business that is experiencing incredible growth rates worldwide.
It is estimated that over 700 Million Dollars was wagered on Internet Bingo
during 2004.A third of all players are under 35 years old and the average age is
48. In addition, players are 13 times more likely to win £100,000 on a bingo
site than buying a lottery ticket. According to leading mathematician, Cambridge
University's Dr Oliver Jonson, Bingo players are eight times more likely to win
big than callers to ITV's Who Wants To Be A Millionaire? He calculates the
show's 1.5million-to-one odds of a bonanza are worse than the National Lottery.
A punt on sports is better. But he asserts that online bingo is best though he
comments "nothing you will do can ever guarantee success".
BingoBoudoir.com features monthly $1,000,000 Jackpots, with $80,000
being won in real cash each day. Players on the site form real friendships with
other players from all around the UK and Ireland. Live chat is a very popular
feature of the site and makes playing Bingo online a fun community experience,
not unlike the real thing.
BingoBoudoir.com hopes that low buy-ins will
attract players from all walks of life, and that with the comprehensive national
marketing campaign planned, it will soon become the UK's most popular online
bingo site. The site will be promoted heavily across all the major search
engines, on 8 million MSN messenger chat clients as well as offline through
various marketing partnerships and through prominent promotion in all of AVA
Leisure's Twilight Zone arcades.
The launch campaign extravaganza sees
BingoBoudoir.com partnering with Figleaves.com, the world's largest online
retailer of branded lingerie and swimwear to provide 100 sets of free underwear
to the first 100 players in support of the campaign slogan "Bingo You Can Play
in Your Underwear." As well as cash jackpots, prizes such as Pink Champagne will
be awarded to players on a weekly basis, and 24/7 customer support is available
for help and reassurance. BingoBoudoir.com is fully licensed by the Kahnawake
Gaming Commission.
BingoBoudoir.com is a joint initiative between AVA
Leisure and Paradigm New Media.
Contact Sherril McCahon for further
information: e-mail protected from spam bots or +44(0) 7968 207213
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Source : http://www.prweb.com/releases/2005/7/prweb258131.htm