From Printers to Printing: Free Lyra Webcast Tracks Consumer Mind Shift - Webcast Examines how Consumers are Making Smarter Choices to Meet Unique Needs
Lyra Research's next Webcast on Wednesday, June 22, at 2 p.m. EDT will explore changes in consumer attitudes toward home printing options. "The Mind Shift from Printers to Printing" is presented by Larry Jamieson, director of Lyra's Hard Copy Industry Advisory Service. The free Webcast has already drawn attention from key printer and supplies vendors and promises to provide insight and analysis of recent changes in the home printer market. Participants may register for the free Webcast at www.lyra.com.
Newtonville, MA (PRWEB) June 21, 2005 -- Lyra Research's next Webcast on
Wednesday, June 22, at 2 p.m. EDT will explore changes in consumer attitudes
toward home printing options. "The Mind Shift from Printers to Printing" is
presented by Larry Jamieson, director of Lyra's Hard Copy Industry Advisory
Service (IAS), and moderated by Charles LeCompte, president of Lyra Research and
director of the Digital Photography Advisory Service (DPS). The free Webcast at
www.lyra.com has already drawn
attention from key printer and supplies vendors and promises to provide insight
and analysis of recent changes in the home printer market. Lyra's Webcasts offer
imaging industry executives an accessible and informal resource for insight,
useful data points, and valuable question-and-answer sessions on hot topics in
the hard copy hardware and supplies industries.
About the Upcoming
Webcast: The home printing market no longer involves simply hooking up a printer
to a desktop PC. With the massive shift to laptops and wireless home networks
that allow multiple users to share broadband Internet connections, savvy home
consumers are looking at new ways to satisfy print requirements. Now that
monochrome and color laser printers are less expensive, multifunction devices
are widespread, and digital photography is growing in popularity, consumers are
looking at many different options to meet their printing needs and are making
smarter choices. This Webcast examines the results of Lyra's home user surveys
and analyzes how the market has changed recently. Viewers will be able to
participate in polls and a question-and-answer segment during the
Webcast.
Topics discussed will include:
· shifting patterns and
surprising results in home printing;
· the value proposition for consumers'
next purchase;
· what type of device consumers will purchase next;
·color
laser printers at home;
· increased placements of home networks and their
effect on printer purchases;
· color workgroup MFPs hitting the market;
·
increasing competition: historical and future price and performance comparisons;
and
· which brands are penetrating the mainstream mindset?
The Webcast
draws from Lyra's recent report, Consumer Printing Market: Forecasts, Geographic
Trends, Competition, Major Events, and Shifts. This comprehensive report
describes today's consumer printing market, including ink jet printers and MFPs,
personal monochrome laser printers and MFPs, and color laser printers. The
report examines how users' print requirements are changing and how new print
requirements will drive new market opportunities for vendors. Part of Lyra's
2005 Imaging Symposium Series, this report is value-priced at $299, making it an
accessible must-read for imaging industry vendors competing in this market
space. Participants may register for the free Webcast at www.lyra.com.
Larry Jamieson
says, "The increased sophistication of today's home computing environment has
had a big impact on consumers' printer preferences. One size no longer fits all.
Consumers are shopping based on their unique needs and environment. And the
industry is responding with more targeted solutions such as photo printers and
more dynamic offerings such as network-friendly MFPs." He adds, "I'm excited to
discuss the effects of this mind shift in our upcoming Webcast. The change in
attitudes has far-reaching effects throughout the digital imaging industry, and
early registrations for this Webcast have validated the enthusiasm among
vendors."
Companies discussed include: HP, CANON, LEXMARK, EPSON, DELL,
XEROX, SONY, IBM, PANASONIC, BROTHER, SAMSUNG, KONICA MINOLTA, OLYMPUS, OKI
DATA, more.
About Lyra Research
Founded in 1991, Lyra Research is
recognized worldwide as the leading provider of market, product, and technology
information and analysis focused on the imaging industry. Lyra Research provides
targeted information on printers and copiers, digital photography, and imaging
supplies to more than 2,000 clients in more than 40 countries. Lyra's portfolio
of services includes leading industry newsletters, special market reports,
advisory services, conferences, Webcasts, and custom
consulting.
CONTACT:
Andre Rebelo
Marketing Manager
Lyra
Research, Inc.
617-454-2658
e-mail protected from spam bots
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Source : http://www.prweb.com/releases/2005/6/prweb253478.htm