Stewart Title of California Innovates Real Estate Services with New Branding Campaign
Stewart Title of California's new "Service and Tools" branding campaign hybridizes strategy, design and technology to enhance communication between title reps and real estate professionals.
San Diego, CA (PRWEB) August 31, 2005 -- Stewart Title of California's new
"Service and Tools" branding campaign hybridizes strategy, design and technology
to enhance communication between title reps and real estate professionals. The
new branding campaign, developed by Fuelhaus, focuses on the "Tools You Need"
and "The Service You Trust." The campaign highlights Stewart's position as a
leader in technology, service and support.
"Stewart Title is no newcomer
to the title business." Fuelhaus President, Kellie Schroeder says, "Stewart
Title has been a silent partner in real estate transactions for over 110 years
and in over 17 countries. Despite a well known brand in most U.S. markets and
abroad, Stewart had low name recognition in California. Our goal with the
campaign is to create a strong, well-branded graphic series that reinforces
Stewart's leadership in the title industry."
The release of the "Service
and Tools" postcard campaign is part of an on-going strategy to make Stewart
Title of California's brand more memorable. Using a selective color palette that
highlights Stewart corporate colors of gold, black and platinum, the first four
postcards in the series highlight the people behind the brand (service) with the
headlines "Stewart Leads", "Stewart Cares", "Stewart Knows" and "Stewart
Serves". The second wave of postcards highlights the technology (tools) that
Stewart has developed to support the real estate industry. Each postcard in wave
two focuses on Stewart's innovative technologies, including SureClose® Paperless
Transactions and Globe Xplorer's satellite imaging capabilities.
The
current series targets real estate professionals and helps Stewart Title
Representatives educate their customers. Vice President of Marketing for Stewart
Title of California, Leah Gowin, developed the campaign to utilize on-demand
printing technology that enables each title rep to personalize each postcard
with a headshot and phone number before printing. Developing this custom
capability revolutionizes the way that Gowin's title reps market Stewart Title
of California.
"Our title reps are the best in the business," says
Gowin,"and we want to ensure that Stewart continues to lead by providing them
with the latest in customer relationhip management technology to help them
manage and educate their clients."
For Fuelhaus, the technology opens new
doors for the brand. "The new Stewart Title of California campaign does three
things very effectively." Schroeder says, "Its strong graphic identity enhances
visual memory of the brand; it has a consistent message that clarifies the voice
of the brand; and it shows Stewart's commitment to supporting it's title reps,
which helps strengthen bonds between Stewart Title and it's reps. All of which
increase long-term brand awareness and equity in California."
Visit
Fuelhaus online at http://www.fuelhaus.com/stewart.html to view the Stewart
campaign.
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Source : http://www.prweb.com/releases/2005/8/prweb278550.htm