Local Promotions, Marketing Expenditures and Media Buys Made More Effective with Proprietary Guest-Trip Motivation® Methodology
Adventure Studios LLC Brings Guest-Trip Motivation® Analysis to Optimize Marketing and Promotional Dollars Spent for Hotels, Restaurants, and Themed Entertainment Venues
Westlake Village, CA (PRWEB) February 21, 2005 -- Out-of-Home entertainment
specialist Adventure Studios LLC announced today that it has structured its
proprietary Guest-Trip Motivation® methodology into several marketing services
products for out-of-home entertainment facilities. The marketing services are
applicable to retail-entertainment centers, themed entertainment facilities, and
other place-based entertainment and hospitality venues including museums,
restaurants, and retail stores.
"Adventure Studios has using Guest-Trip
Motivation® research methodology as part of our client market and customer
feasibility work, as well as tenanting and leasing strategies, for a long time,"
said Amy Giggins, Marketing and Communications Director for Adventure Studios
LLC, "we’ve come to realize that this proprietary market research method is not
just useful for project feasibility studies, but in making tactical decisions
for marketing and promotions expenditures, even sponsorship plans, at the
individual property level." The Adventure Studios methodology looks specifically
at universal categories of customer out-of-home behavior, analyzed at the local
property level, including activities such as eating out, dating, browing,
plan-ahead events, even errands and time with visiting friends and
relatives.
Adventure Studios LLC, themed entertainment and
retail-entertainment consultants, initially developed Guest-Trip Motivation®
analysis as a means to predict the feasibility of retail-entertainment and urban
entertainment centers, and to create a more rigorous means of structuring
leasing and tenant mix programs for client facilities. Adventure Studios company
founder Don Bredberg at one time led the Universal Studios CityWalk Roll-Out
Program, and at that time began looking for ways to better predict the potential
customer support for hybrid retail real estate facilities. "Its an interesting
thing in this competitive world, " said Don Bredberg, "trying to figure out what
your potential guests will do once the screen door slams and they've left their
house or hotel room looking for something to do."
“The value of
Guest-Trip Motivation® methods is most apparent to venue owners, marketing
managers, and other decision-makers at the local property level,” according to
Amy Giggins, “at the local property operating level, the impact of specific
promotions, media buys, and marketing plans, is readily apparent. Steering
dollars to where they are most effective, is the whole point.”
“There
have been established ways to analyze shopping centers, office buildings, and
hotels, for example, but what happens when the location-based facility in
question serves leisure, entertainment, and recreation needs, as much or more
than pure shopping needs?” asks Don Bredberg, “we’ve been building a methodology
that addresses the more detailed and nuanced needs of these hybrid
retail-entertainment and themed entertainment places.”
Adventure Studios
LLC acts as place-making and experiential design consultants to hospitality
projects, resort destinations, themed entertainment facilities, and
retail-entertainment centers throughout the U.S. and Asia. The Company prides
itself in bringing, "Great Places, Great Moments, and Great Memories" to
out-of-home entertainment guests. Since its formation, Adventure Studios has
worked with such clients as Paramount Pictures, Universal Studios, Marvel
Entertainment, King World Entertainment, Hillwood Development, SHKP Properties,
Sumitomo Corp., the Morongo Indians, The Rouse Company, Simon Properties Group,
and Donahue Schriber among others. A Nevada limited liability company, Adventure
Studios LLC is under agreement to be acquired by affiliate Stonecreek LLC, a
process to be completed by year-end.
For more information about Adventure
Studios LLC and its Guest Trip Motivation services, visit www.AdventureStudios.com or call Amy Giggins at Adventure
Studios Communications at 818.973.3131.
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Source : http://www.prweb.com/releases/2005/2/prweb210780.htm