Launch of the “Grand Prix Game” by Malaki Sporting Games plc
Malaki Sporting Games plc has launched the Grand Prix Game, an exciting new skill-based game based on one of the world's most popular sports. The game provides exclusive sports content, and a chance of winning a cash jackpot and runners up prizes.
(PRWEB) March 6, 2005 -- Malaki Sporting Games today announced the global
launch of the GrandPrixGame at http://www.grandprixgame.com. This game allows Grand Prix fans
to test their skills against other fans from around the world. The game is
simple and inexpensive to play, and gives players the potential to win a cash
jackpot and runners up prizes. For Grand Prix fans, this interactive game
highlights the unpredictability of F1 races, and provides real entertainment for
even the most casual spectator.
The GrandPrixGame is the first in a
number of games being launched by Malaki Sporting Games, and works around the
results of individual Formula One races. Currently there are 19 GP races each
season and there is a new game for each one.
The GrandPrixGame is now
LIVE, having received entries since 17th February, and will be running
throughout the entire 2005 Grand Prix season.
"A beautifully simple and
exciting idea with massive potential across several high profile international
sporting events. M&C Saatchi are pleased to be involved." Michael Moszynski
- Founding Partner of M&C Saatchi and CEO of Immediate Sales.
The
challenge of the GrandPrixGame is to correctly choose which drivers will be the
first six to cross the finish line. Winners share the global GrandPrixGame
jackpot. Unlike fantasy games, the rules are simple and the entry price is low,
which allows even the most casual F1 fan an opportunity to play. Each prediction
costs just a £1, plus a web or call charge. The £1 from each prediction is added
directly to the global jackpot. For example, if ten million predictions are
made, the jackpot is £10 million.
Similar to lottery jackpots around the
world, the GrandPrixGame jackpot continues to grow if no one correctly predicts
the top six drivers, as a “roll over” occurs. Depending on the number of
entrants and the number of rollovers during the season, the jackpot total could
be quite large, which will create enormous extra interest and publicity in the
game.
In addition to the cash jackpot there are runners-up gifts and
promotional prizes. You can win prizes such as membership to F1-Live.com’s
Premium Club, a subscription to F1 Racing magazine, Grand Prix tickets, and a
great “Drive a Ferrari for a Day” prize.
Entrants do not need to
pre-register or enrol, nor is an “e-wallet” or up-front deposit required. The
GrandPrixGame is “instant play” – entrants need only a valid credit card and an
email address.
From virtually any country in the world, people with
access to the internet can play the GrandPrixGame. In the UK, players can also
play on our dedicated phone service on 09051 680 780, and enter their
predictions using state-of-the-art IVR technology. Coming shortly, players will
be able to SMS text message their entries using their mobiles.
In
addition, UK TVs F1 pit lane reporter, Louise Goodman, will be providing a
season of exclusive F1 content which can be downloaded from www.grandprixgame.com. Her
pre-season review is available now, and she will be providing pre- and post-race
reviews for each of the 2005 Grand Prixs in order to keep players up to date
with driver and track news, rule changes and Grand Prix events.
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Source : http://www.prweb.com/releases/2005/3/prweb215135.htm