Vivitar Corporation Board of Directors Announces New COO/Acting CEO and Vice President of Sales and Marketing
Change heralds new direction for 70-year-old company as it seeks to even more effectively meet the changing needs of the imaging marketplace.
Oxnard, CA (PRWEB) August 30, 2005 -- The Vivitar Corporation Board of
Directors today announced changes at the highest levels in the organization to
better meet the changing needs of those target audiences the company currently
serves as well as new markets for future growth and greater
profitability.
Leading the change is the new COO/Acting CEO Mr. Charles
Lin. Charles, who has over 20 years of experience in the consumer electronics
and computer industries, has the proven skills to lead the organization.
The Vivitar Board welcomed Lin’s appointment and said, “Charles Lin is
one of the most talented leaders in the industry. His experience in consumer
goods, especially in computers and other branded consumer electronics products,
with particular experience in distribution and marketing, and a strong track
record in operational management, bring a new depth of experience to the
company.”
“With him in the leadership position, Vivitar will further
maximize the already substantial success of this organization.”
The
second key appointment was of Mr. Hamed Hejran, formerly the Vice President of
Purchasing and Product Development, to serve as the new Vice President of Sales
and Marketing. Said Charles Lin, “Hamed has been with Vivitar for 18 years,
serving in a number of important positions, preparing him for this new key role.
Hamed and I will work very closely together as we create the corporate strategic
plan that will take us to the “Next Level” as we continue to maximize our
customer base, revenue and profitability.”
Both Charles and Hamed have
extensive international as well as domestic experience, and they have already
taken some of the necessary steps to grow the business with the addition of new
cameras to meet growing consumer demand.
In the second half of 2005,
Vivitar will introduce 5 Megapixel, 6 Megapixel, 8 Megapixel slim line cameras
with large 2.5” easy to read LCD screens. The company will also introduce
super-light weight and slim 3 Megapixel and 5 Megapixel cameras with auto focus,
targeted to younger users.
About Us: Vivitar Corporation, a leading
manufacturer of both digital and film cameras, hosts a complete line of
photographic products including digital cameras, 35 mm zoom cameras, point and
shoot cameras, auto focus cameras, 35 mm SLR cameras, manual and automatic
lenses, flashes, binoculars, projectors, and camera accessories.
Vivitar
has an extensive line of affordable digital cameras ranging from entry-level VGA
cameras to eight-megapixel digital cameras with zoom optics. The Vivicam series
of digital cameras is one of the broadest product lines of digital cameras on
the market today spanning the spectrum of interest from novice through
serious-amateur digital photographer. The Vivitar digital camera line is
constructed on the premise of value and quality.
Vivitar has a
world-class line of flashes and lenses for 35 mm SLR cameras. Vivitar lenses and
flashes have been a benchmark of quality in the photographic industry for over
thirty years.
Recently, Vivitar signed an agreement with Kodak to market
Kodak film cameras, film and batteries in the United States. Camera features
vary from basic point and shoot to various focal lengths desired by
consumers.
Vivitar Corporation is based in the United States with offices
in Hong Kong, UK, France, and Canada. Vivitar products are distributed worldwide
through a wide-variety of stores, merchants, and dealers. Vivitar products are
found in specialty stores, photo stores, mass merchants, drug store chains,
warehouse super-stores and on-line.
Contact Info: Please contact Bob
Kielhorn at Strategic Edge, 6147 Landino Drive, Westlake Village, CA 91362.
818-903-7371.
Additional: Strategic Edge is the PR Consulting company
handling Vivitar PR initiatives.
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Source : http://www.prweb.com/releases/2005/8/prweb278276.htm