Kodak Tops the List of Digital Camera Brands Preferred by Women
A new Lyra survey examines the photo-printing behavior of U.S.-based digital photographers. Lyra’s Digital Photography Advisory Service is an online competitive research service for marketing and product managers in the digital camera, photo-quality printer, and online photo-service industry.
Newtonville, MA (PRWEB) April 20, 2005 -- According to Lyra Research’s 2004
U.S. Digital Photography Survey, more than 20 percent of women surveyed use a
Kodak digital camera, while only 10 percent of men made Kodak their brand of
choice. Men appear to prefer Canon digital cameras, with almost 17 percent of
male respondents using that brand.
“The explanation is that women in
general are less comfortable with technology and therefore are more attracted to
trusted brands,” says Charles LeCompte, president of Lyra and director of Lyra’s
Digital Photography Advisory Service. “ And the biggest brand in photography is,
of course, Kodak.”
The primary goal of the survey was to examine the
photo-printing behavior of a representative sample of U.S.-based digital
photographers. The survey also asked users about many other issues, including
their photo-taking, photo-storage, and photo-sharing habits and their use of
camera phones. Further gender differences identified include that women own less
equipment in general than men, do less with the equipment they own, and prefer
products that are technologically the simplest. Perhaps most interestingly,
women prefer printing direct from their camera or direct from a docking station.
At least some of these differences can be attributed to the busy lives that many
women lead—many juggle child and family care with taking care of their homes,
running home businesses, and/or working full-time jobs for others, all of which
limits their time to explore and adopt more complex technologies.
This
information can be found in Lyra’s Digital Photography Advisory Service, an
online competitive research service for marketing and product managers in the
digital camera, photo-quality printer, and online photo-service industry. Lyra
recently announced that a new team headed by Lyra President Charles LeCompte
will manage all content and client support for the service, including industry
trend analyses, primary market research, and product forecasts for digital
camera, photo-printing, and online photo-service markets. Steve Hoffenberg and
Larry Jamieson, senior analysts and experts on digital cameras and photo
printers, respectively, advise and contribute to the service’s direction and
content. Suzanne Boozer, a research analyst for Lyra, contributes written
analysis to the service. More information on the Digital Photography Advisory
Service can be found at www.lyra.com.
About Lyra Research
Founded in 1991,
Lyra Research is recognized worldwide as the leading provider of market,
product, and technology information and analysis focused on the imaging
industry. Lyra Research provides targeted information on printers and copiers,
digital photography, and imaging supplies to more than 2,000 clients in more
than 40 countries. Lyra's portfolio of services includes leading industry
newsletters, special market reports, advisory services, conferences, and custom
consulting.
Related Chart:
Brand of Digital Camera Used, by
Gender
---------------------
Men:
Canon
16.8%
Sony 13.0%
Olympus
12.6%
Kodak 11.3%
Hewlett Packard
8.8%
Nikon 7.1%
FujiFilm 5.5%
All Other Brands
24.8%
---------------------
Women:
Kodak
20.5%
Canon 12.1%
Sony
11.9%
Hewlett Packard 10.7%
FujiFilm
7.3%
Olympus 6.8%
Polaroid
3.1%
Nikon 3.0%
All Other Brands
24.6%
----------------------
n=941
Source:
Lyra Research,
Inc.
2004 U.S. Digital Photography Survey
CONTACT:
Andre
Rebelo
Marketing Manager
Lyra Research, Inc.
617-454-2658
e-mail
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Source : http://www.prweb.com/releases/2005/4/prweb231030.htm