Fuji Novel Batteries Announces Private Label Partnership Opportunities / International Battery Manufacturer Focuses on North American Markets
Fuji Novel Batteries, one of the largest manufacturers of batteries for portable electronics and digital cameras worldwide, announces significant new opportunities for retailers to introduce their own line of high quality private label batteries that equal or outperform the leading national brands, while delivering significant margins to the retailer.
(PRWEB) April 16, 2005 -- Fuji Novel Batteries, one of the largest
manufacturers of batteries for portable electronics and digital cameras
worldwide, announces significant new opportunities for retailers to introduce
their own line of high quality private label batteries that equal or outperform
the leading national brands, while providing significant margins for the
retailer.
“The private label battery category is exploding across the
full spectrum of mass market retailers,” notes Russ Bongiorno, Vice President of
Marketing at Fuji Novel Batteries. “With Fuji Novel, retailers have the
opportunity to offer private label batteries as a part of their individualized
marketing strategy, enabling them to claim higher gross profit margins and
profits at competitive retail price points as they gain trademark equity and
reduce capital outlays.”
Private label batteries now comprise over 10% of
the overall disposable alkaline battery market, and it is one of the fastest
growing segments within the private label market. Industry analysts estimate
that the North American market for disposable alkaline batteries is approaching
$4 billion annually.
Fuji Novel is recognized as one of the world's
leading and most competitive private label battery suppliers. With over 50 years
of experience in delivering its own branded line as well as private label brands
for some of the world’s most recognized retailers, Fuji Novel has the capacity
and distribution strength to meet the production demands of retailers across the
Americas for high-quality Alkaline and heavy duty dry cell batteries.
“As consumers’ brand loyalties migrate from product loyalty to
destination loyalty, retailers like Wal-Mart, Rite-Aid, and Best Buy are
commanding stronger and stronger loyalty,” says Bongiorno. “With this migration
comes an increased consumer willingness to choose among several different brands
– creating significant inroads for well-positioned private label
brands.”
The essential ingredient of a successful private label program
is in reassuring both the retailer and the consumer that the quality of the
product will equal or exceed the national brand choice, according to Bongiorno.
Independent tests done by the well-regarded ACTS Testing Labs that indicate Fuji
Novel batteries yielded comparable performance, and in some applications,
actually outperformed both of the leading national brands.
Fuji Novel
offers retailers several options in selecting the SKUs that will perform best
within their individualized retail environment. The most common private label
items for food and drug, according to Bongiorno, are the four-pack AA and AAA,
one-pack 9 volt, and two-pack C and D alkaline products, which can be offered
from 20% to 30% off of the retail for leading national brands. Or, if they
prefer, Fuji Novel enables retailers to offer a “value program,” offering larger
packs than the traditional brand packs.
“In such a hotly contested
category that includes branded and private label products vying for precious
retail space, Fuji Novel’s focus is to deliver the products that will drive
profits for both large and small retailers in the coming years,” contends
Bongiorno.
All Fuji Novel Alkaline batteries offer superior performance
characteristics. Today's portable consumer electronic products like digital
cameras and MP3 players are more sophisticated and require more power. As
today's high-tech handheld electronics incorporate higher-speed digital
processing, their hunger for battery power grows dramatically. Therefore the
demands on portable power sources, especially Alkaline batteries, are
skyrocketing.
State-of-the-art techniques and materials enable Fuji
Novel to produce batteries of the highest quality and longest life to meet the
needs of today’s consumer electronic devices. Through the use of an innovative
technology that incorporates an advanced cathode material with more electrolytes
in its Alkaline batteries, Fuji Novel ushered in a new era of high performance
portable power.
Fuji Novel meets the highest manufacturing standards,
ensuring superior product performance worldwide. All Fuji Novel branded and
private label batteries undergo rigorous quality control tests that ensure
exceptional operation and superior consistency, providing outstanding value for
consumers every hour of every day in a myriad of portable power uses all over
the world.
For over 50 years, Fuji Novel Batteries has been recognized as
a market leader and innovator in the hyper-competitive battery industry. Fuji
Novel pioneered the launch of Carbon Zinc battery technology in 1950, and was
first to develop and market a line of Manganese batteries, launching the product
line in 1969. An environmentally-conscious company, Fuji Novel was the first
battery manufacturer to produce 100% Mercury Free Formula and Cadmium-free
batteries. Fuji Novel manufacturers and markets batteries under its own
internationally-recognized brand, and is the leading manufacturer of
private-label batteries worldwide.
For more information about Fuji Novel
Batteries, visit their Website at www.fujinovelbatteries.com, or in North America, call toll
free at 800-224-3854.
# # #
Source : http://www.prweb.com/releases/2005/4/prweb229539.htm