Fastrax Appoints Matrix Electronica S.L. as Distributor of Fastrax GPS Technology in Spain and Portugal
Fastrax Ltd., a leading provider of open and portable OEM GPS Software Development Kit environments and programmable OEM GPS receivers, today announced a distribution agreement with Matrix Electronica S.L., a company specializing in complex semiconductor and electromechanical components as well as embedded modules.
Helsinki, Finland; Madrid, Spain (PRWEB) April 26, 2005 -- Fastrax Ltd., a
leading provider of open and portable OEM GPS Software Development Kit
environments and programmable OEM GPS receivers, today announced a distribution
agreement with Matrix Electronica S.L., a company specializing in complex
semiconductor and electromechanical components as well as embedded
modules.
Matrix Electronica is Spain's leading distributor of GPS
technology, with a market share of approximately 80% in the OEM GPS market.
Matrix will distribute Fastrax's iTrax family of OEM GPS receivers, as well as
the Fastrax iSuite 3 Software Development Kit (SDK).
"We are proud to
welcome Fastrax into our lineup of superior electronics products from leading
manufacturers. With their compact size, top performance and low power
consumption, Fastrax products represent the state of the art in GPS technology.
Through this collaboration, we will be able to strengthen our own offering by
providing our customers with the most advanced OEM GPS receivers on the market,"
said Mr. Jésus Santos, Sales Director, Matrix.
"Matrix's technical sales
and support organization has a deep knowledge of GPS hardware and software, as
well as substantial experience in southern European markets. We are very pleased
to have Matrix Electronica as our distribution partner in Spain and Portugal,"
said Mr. Fredrik Borgstrom, responsible for Fastrax's European
sales.
Fastrax OEM GPS receivers offer industry-leading benefits in
performance, size, power consumption and versatility. Fastrax products enable
the implementation of position-aware features into practically any device. The
GPS modules are ideally suited for both industrial tracking systems and small
battery-operated products such as mobile phones, asset tracking devices,
handheld computers and sports accessories.
The Fastrax iSuite 3 SDK can
be used to rapidly modify the features and functionality of a GPS receiver,
allowing receiver performance and power management to be tailored for any usage
scenario. By utilizing the spare CPU and memory resources of the GPS receiver,
the Fastrax iSuite 3 SDK can significantly reduce the bill of materials and
non-recurring expenses of GPS products.
Fastrax contact:
Fredrik
Borgstrom
Sales Manager, Europe
Tel. +358 40 564 4498
e-mail protected
from spam bots
Fastrax agency contact:
Netprofile Tech PR
Juha
Rantanen
Tel. +358 9 6812 080
e-mail protected from spam bots
Matrix Electronica contact:
Covadonga Fernández
MARCOM
Tel.+34
9 1560 2737
e-mail protected from spam bots
About Fastrax
Ltd
Fastrax provides industry-leading receivers and software solutions for
optimal utilization of GPS (Global Positioning System) and other GNSS location
services (Global Navigation Satellite Systems). Fastrax transforms GPS
technologies into highly scalable iTrax and iSuite solutions with open
interfaces, combined to ultra low power consumption and miniature hardware
design. With industry-leading performance, Fastrax GPS receivers navigate
continuously even in extreme conditions. Receivers are ideally suited to both
industrial location applications and high-volume consumer products such as cell
phones and sports accessories. Fastrax Engineering Services provide expert
services in application design. Headquartered in Finland and founded in 1999,
the company is privately owned and backed by leading venture capital investors
CapMan, Eqvitec, Startupfactory and Innocap, with a strategic investment by
Suunto Corporation, a subsidiary of Amer Group, a leading global supplier of
sporting goods equipment.
More information: www.fastrax.fi.
About
Matrix Electronica S.L.
Founded in January 1991, Matrix Electronica
specializes in distributing complex semiconductor and electromechanical
components as well as embedded modules in niche markets requiring strong
technical support. The company serves the markets of Spain, Portugal and France,
with branch offices in Madrid, Barcelona, Bilbao, Lisbon, Paris and Toulouse.
Matrix is a founder member of Advanced European PLC, a group of independent
distribution companies covering all of Europe.
More information: www.matrix.es. ;
Global Positioning
System (GPS) is a worldwide satellite navigation infrastructure funded and
controlled by the U.S. Department of Defense, originally developed for U.S.
military purposes. GPS provides satellite signals that enable GPS receivers to
calculate their exact position and velocity. The GPS infrastructure has three
segments. The space segment consists of 24 satellites that orbit the earth every
12 hours. The control segment consists of tracking stations located around the
world, with the master control station located at Falcon Air Force Base in
Colorado. The user segment consists of GPS receivers and users utilizing the
information provided by the system. GPS is widely used in applications such as
marine navigation.
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Source : http://www.prweb.com/releases/2005/4/prweb232988.htm