Pay Per Click Ads Grow in Popularity, as Email Marketing and Spam Decline in ROI. PPC Search Engines like, IpodUp.com, are Becoming the Choice of Online Advertising
There is a change occurring in the online advertising market as email marketing is losing its effectiveness, and pay per click advertising grows in popularity.
(PRWEB) April 22, 2005 -- There is a change occurring in the online
advertising market as email marketing is losing its effectiveness, and pay per
click advertising grows in popularity.
Until recently, email marketing
has been the most popular method of reaching the masses on the internet, to
promote businesses and services. Email marketing is continuing to decline in
it's ROI,(Return On Investment)as its effectiveness to reach prospective
customers is declining.
Why is email marketing declining? According to
IpodUp.com VP of Marketing Perry Hersom, "There are several reasons. The recent
CAN SPAM law has made it a less attractive advertising method. Most ISP's have
now implemented overly stringent spam filters to reduce the amount of spam their
customer's are receiving, even email they have asked to receive. Consumers are
now able to change email addresses with ease and without cost. This has caused
the number of bad email addresses to increase substantially. Due to the spam
problem, consumers have become more cautious about giving out their primary
email address. And, email marketing is just not tightly targeted to a specific
audience".
Pay Per Click (PPC) search engines are picking up a large part
of the advertising void created by the decrease in email marketing. Hersom goes
on to say "We are very pleased to be in the highly targeted iPod and podcast
niche of the pay per click market. We look forward to helping more advertisers
convert their advertising methods to the more cost effective, and targeted
advertising that pay per click provides".
IpodUp.com invites advertisers
and consumers to visit IpodUp.com and let them fulfill your advertising and
information needs.
Contact: e-mail protected from spam bots.
For
additional information on our portals please visit http://www.ipodup.com or contact
Perry Hersom at 206-337-1821 or e-mail protected from spam bots.
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Source : http://www.prweb.com/releases/2005/4/prweb232140.htm