Southwest Airlines Delivers the Heat with Hot Summer Fares
Let DING! plan your next vacation.
Dallas, TX (PRWEB) May 12, 2005 -- Southwest Airlines became the first
airline to revolutionize the Customer relationship with the launch of its new
product DING!, the first-ever "direct link" to Customers' computer desktops.
DING! delivers discounted fares to a variety of Southwest destinations. To
download DING! and gain access to hot, subscriber-only fares, go to: www.southwest.com/ding/?src=PR_ding_051205.
"DING! is
one of the hottest and most innovative travel tools for super cheap airfares on
the Internet," said Tom Parsons, publisher of bestfares.com and well-known
travel expert. "You can find airfares on DING! that are cheaper than a tank of
gas."
DING! allows Customers access to fares that are lower than
Southwest's already-discounted Internet specials. DING! is customized for each
user, offering fares as low as $29 one-way from the Customer's home airport,
with a 21-day advance purchase. The rock-bottom fares are available only to
DING! subscribers and have a limited booking window.
"DING! is an air traveler's blue light special in the sky," Parsons said.
"Only Southwest Airlines would dare to offer fares this low."
Since DING!
was announced, Southwest Customers nationwide have taken advantage of the
money-saving technology. The top Southwest cities to download DING! are
Baltimore, Chicago, Houston, Los Angeles, Oakland and Phoenix. The airline
expects the number of DING! downloads to grow as Customers look for low fares
this summer.
"We introduced DING! on February 28," said Kevin Krone,
Southwest's Vice President of Interactive Marketing. "Since that time, Customers
have booked more than $10 million worth of fares through DING! – showing us that
people are enjoying these super-low prices."
Southwest delivers catchy
DING! alert messages that address the current travel environment such as, "Gas
prices are high. It’s no joke! Fly on Southwest to avoid going broke." DING!
creates excitement on getting the "hottest deal," provides increased value to
Customers, and adds convenience to booking travel.
Southwest Airlines is
known for being "high tech and high touch." It has a reputation for legendary
delivery of Customer Service that has not been compromised with the growth in
popularity of the web. Southwest was the first airline with a web site, and
March 2005 marked the 10th anniversary of the launch of its site. It's now one
of the top travel sites and the only airline web site that regularly makes it in
the top rankings for popularity, ease of use, and revenue generation (more than
$3 billion annually is booked through southwest.com).
Fare Rules
Fares are available one-way and are combinable with all other fares. When
combining fares, all ticketing restrictions apply. Seats are limited. Fares may
vary by flight and day of week and will not be available on some flights that
operate during very busy travel times. Fares are valid for travel on Southwest
Airlines. Fares do not include a $3.20 federal segment tax per takeoff and
landing. Fares do not include airport-assessed passenger facility charges (PFC)
of up to $9 one-way and U.S. government-imposed September 11th Security Fees of
up to $5 one-way. Fares are subject to change until ticketed. Tickets are
nonrefundable but may be applied toward the purchase of future travel on
Southwest Airlines. Fares are valid on published, scheduled service only and are
not available through the Group Desk. Any change in itinerary may result in an
increase in fare.
www.southwest.com
Media Please Contact:
Public
Relations
214/792-4847
Customers
+1-800-I-FLY-SWA or
+1-800-435-9792
en Espanol
+1-800-VAMONOS or +1-800-826-6667
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Source : http://www.prweb.com/releases/2005/5/prweb240034.htm