Can You Explain Your Business?
Think it rare that business owners, government workers or agencies have difficulty explaining their business, work or purpose? Think again!
(PRWEB) April 29, 2005 -- Can you explain your business to others? If not,
redefine your mission and vision statements says leadership trainer Stan
Hakes.
Think it rare that business owners, government workers, or
agencies have difficulty explaining their business, work, or purpose? Think
again!
"Mission and vision statements are a critical part of leadership
training" says Stan Hakes, President of Illuminative Concepts in southern
California, "and a major component of a business management system. It is
essential for a single proprietor, small business or government agency - all
need to understand, define or perhaps update their mission and vision
statements."
"One client I worked with said she felt scattered explaining
her business to people" Hakes said. "After writing her mission and vision
statements she began to focus; she dropped six or seven previously used
statements on her business and narrowed them to three or four key areas that fit
together."
The significance plays out in Fortune 500 companies as well. A
Wall Street Journal article reported ona study conducted by Stanford University
which showed 18 visionary companies who used mission and vision statements as
the basis for their goals and objectives outperformed a control group of
companies by a factor of six to one, based on earnings.
A survey
referenced in Jay Levinson's "Guerrilla Marketing" shows the number one reason
for any venture's failure is not competition, the trade, recession, a failure of
creativity or a shortage of ideas. It's the leader, the honcho, the chief, the
top banana. A whopping 63% report that top management at their companies do not
have a clear strategic vision.
"Mission and vision statements help you
and others to clearly see where you want to take your business or product and
lay the foundation for strategic actions that can turn your business or product
ideas and dreams into reality" says Don Midgett, author of "Mission and Vision
Statements: Your Path To A Successful Business Future."
About Mission and
Vision Statements:
Mission and Vision Statements: Your Path To A Successful
Business Future, a workshop and seminar in one easy to use e-book, available for
$49.97 in pdf format at www.missionvisionstatement.com
About the
GenesisGroup:
For twenty years the GenesisGroup has provided guidance and
training to businesses and leaders representing all types of industries. For
more information, visit www.missionvisionstatement.com.
# # #
Source : http://www.prweb.com/releases/2005/4/prweb234412.htm