Women Interested in Consumer Electronics Discover First Magazine Written Especially for Them
CE Lifestyles, a new monthly magazine that shows women how consumer electronics products and services can help enhance their active lifestyles, is reaching a market other publishers have ignored.
Lincoln, NE (PRWEB via PR Web
Direct) May 27, 2005 -- There must be a lot of "women with connections"
reading magazines. CE Lifestyles, the first consumer electronics magazine
written especially for women, has announced it is now on track to reach 300,000
in circulation months ahead of original projections. When the magazine launched
last December, executives at Sandhills Publishing expected the new monthly
publication would find a ready audience of women who were looking for smart,
practical information about the latest digital products and technologies. But
even they have been pleasantly surprised.
"We knew that women were
already purchasing the majority of CE products on the market," says Katie
Sommer, the editor for CE Lifestyles. "And we also knew that nobody else was
writing material designed for that audience. We decided to go against the wave
of magazines targeting 'male geeks' and deliver content to female consumers
instead."
Sommer says that readers "are really responding to our
content," adding that this new paradigm of women and electronics is catching
some manufacturers and retailers off guard. "Forward-thinking companies are
embracing the shift in the marketplace and the incredible buying power of women,
but some companies are still fighting the mentality that electronic gadgets are
just boys' toys."
If those companies read through the latest reports from
the Consumer Electronics Association, they may want to adjust their thinking.
The CEA says that women not only buy more products than men, they also
indirectly influence more purchases. In fact, the CEA says women are either
directly or indirectly involved in nearly 90% of CE purchases.
"That's
our reader," says Sommer. "As our cover says, we're 'for the woman with
connections.'" Sommer points out that women purchased some $55 billion of
consumer electronic products last year and are projected to spend even more on
digital goods in 2005.
Tapping into that kind of buying power is a
connection that any company would love to make.
For more information
about CE Lifestyles contact Katie Sommer or visit www.celifestyles.com.
About Sandhills Publishing
Sandhills Publishing is a privately held information processing company with
offices in Lincoln, Neb. and Scottsdale, Ariz. The company publishes trade and
consumer publications for the computer, trucking, aircraft, and heavy machinery
industries.
For more information, contact:
Katie Sommer
Publication
Editor, CE Lifestyles
402-458-4546
e-mail protected from spam
bots
Ron Kobler
Editor-in-Chief, Sandhills Computing
Publications
402-458-4587
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Source : http://www.prweb.com/releases/2005/5/prweb245310.htm