Networked Broadband Households to Top 160 Million & Network-Connected Devices to Approach 1 Billion by 2010
The Diffusion Group Predicts Global Home Network Adoption to Triple in the Next Five Years
Dallas, TX (PRWEB via PR Web Direct)
May 19, 2005 -- According to new research from The Diffusion Group, a leading
digital home research consultancy, global home network adoption is expected to
grow from 35 million in 2004 to more than 162 million in 2010. This growth will
be fueled in large part by broadband service providers who are beginning to push
combined modem/networking solutions known as residential gateways (RGWs) into
the homes of new broadband subscribers.
TDG also forecasts that the
number of network-connected devices will grow from 108 million in 2004 to just
under 1 billion by 2010, growing from an average of approximately three
networked devices per household in 2004 to approximately six devices by
2010.
“While global broadband adoption continues to grow at a rapid pace,
home network adoption has been held back due to a combination of poor consumer
familiarity with the technology and a lack of technology push on the part of
vendors, governments, and service providers,” said Michael Greeson, co-founder
and President of The Diffusion Group.
Despite the relatively tepid pace
of global network adoption, home network penetration is nonetheless expected to
reach millions of homes in Asia, Europe, and North America via service provider
“push” strategies. As Greeson noted, “Broadband service providers are now
looking ‘beyond the modem’ for new sources of revenue, and home networks are a
key part of their strategy to dominate emerging digital home control points and
thus locking revenue and profits. This especially holds true for select European
and Asian consumer broadband markets.”
Such push strategies will help
drive significant network penetration in a number of countries, a few of which
are listed below.
TDG’s latest report, Control Points and Profit
Distribution in the Networked Digital Home, examines the evolution of the
digital home market in US, offering a case study of how service provider home
network strategies are likely to award them a significant share of the $90
billion digital home revenue pool. For more information about this report or The
Diffusion Group, visit TDG’s website at www.tdgresearch.com.
About The Diffusion Group (TDG
Research)
The Diffusion Group is a consumer technology research and strategic
marketing firm built by a team of seasoned consumer technology analysts. Our
mission is simple: to provide timely, actionable intelligence designed to best
position new consumer technologies for rapid diffusion. TDG is committed to
providing market research and strategic consulting services based on
conservative, real-world analysis and market forecasts grounded in consumer
research. For more information about The Diffusion Group, visit our website at
www.tdgresearch.com.
Contact:
Andy Tarczon
e-mail
protected from spam bots
972-731-2553
# # #
Source : http://www.prweb.com/releases/2005/5/prweb242650.htm