When Customer Loyalty is Paramount - Effective Client Interactions Matter – So Does CDI
In the current business environment where customer loyalty is paramount, companies need to take a serious look at the ways they interact with their clients – and search for solutions that will make their client interactions more effective.
East Brunswick (PRWEB) May 18, 2005 -- In the current business environment
where customer loyalty is paramount, companies need to take a serious look at
the ways they interact with their clients – and search for solutions that will
make their client interactions more effective. At a May 17 roundtable event
“Customer Data Integration, An Emerging Market Your Organization Needs to Know
More About,” participants discussed how Client Data Integration (CDI) could help
companies achieve a single view of their clients.
The panel discussion,
sponsored by DWL, a leading technology provider in the customer data integration
space, and BusinessEdge Solutions Inc., an innovative business and technology
integrated consulting firm, presented CDI best practices and featured panelists
Dave Schuette, BusinessEdge chief solution strategist; Justin LaFayette, DWL
chairman and cofounder; and John Radcliffe, vice president, research – CRM at
Gartner, a leading provider of technology research for companies in the
information technology industry, and author of Gartner’s Magic Quadrant for CDI,
a company guidebook to evaluating CDI vendors.
CDI solutions collapse
accounts into a client centric model, enhancing operational efficiency and
facilitating effective client communications and interactions. Reliant on a
technology set called Customer Data Integration, CDI uses foundation solution
architecture, more simply called a client centricity capability, and select
vendor software, to standardize, cleanse, link, match and synchronize, master
reference data to establish a global identifier for each client. This means that
no matter what the internal system, the name and address of the client will
always appear exactly the same – and in so doing prevent inefficiencies,
inaccuracies and redundancies that diminish the client experience.
Said
Mr. Schuette from BusinessEdge: “Improving your operational efficiencies by
finding better ways to integrate client data in your back- and mid-office
functions increases understanding of your clients’ needs and enhances the
overall effectiveness of your client relationships.”
About DWL
DWL is
the authoritative customer data integration (CDI) solution. DWL works with
organizations worldwide to address enterprise-wide customer data integration
(CDI) strategies using DWL Customer) TM, the most robust customer master data
hub on the market. Based on a service-oriented architecture, DWL CustomerTM
provides organizations with the single source of their customer data across
multiple product and business silos. It delivers this single, real-time view
plus a set of unique business services to maintain and manage complex customer
“events” to all channels and provides the foundation for a truly complete
multi-channel integration and CRM strategy. DWL has been recognized by Deloitte
as one of the fastest growing technology companies in North America for three
consecutive years and by leading analyst groups including META, Forrester and
Gartner as a leader in the customer data integration solution space. For more
information, visit www.dwl.com
About BusinessEdge Solutions
Inc.
BusinessEdge Solutions Inc. is an industry-focused business and
technology consulting firm offering operational strategy, business process and
system integration solutions to clients in the financial services, insurance,
communications and life sciences industries.
The company drives
competitive advantage for its clients by leveraging innovative Reusable Solution
Accelerators (RSAs) to reduce the time, cost and risk of client engagements.
BusinessEdge is distinctive among consulting firms in that its multidisciplinary
consultants have an average of 12 years of industry experience and expertise.
This strong knowledge and experience base is at the core of the company's
unwavering commitment to create vision for its clients - and is the driver
behind the company's delivery of high-impact, cutting edge solutions. The
company has offices in Atlanta, GA, Boston, MA, Bellevue, WA, Charlotte, NC,
East Brunswick, NJ, New York and Restin, VA. For more information, visit www.businessedge.com.
Contact:
Patrick
Mullen
732.213.3937
Barbara Mannino
732.839.3175
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Source : http://www.prweb.com/releases/2005/5/prweb241667.htm