Mission "Possible:" New HRintelligence Service Tracks Media and Advertising Placements for Human Resource Service Providers, Monitors Workforce Coverage
HR Marketer has debuted a new service that tracks major HR trade magazines and reports on media and advertising placements for human resource service providers, employers and consultants. The Web-based service also allows users to monitor which companies and topics receive the most media attention -- a valuable resource for following coverage trends and the overall health of the human capital market.
Capitola, CA – March 11, 2005 – There's nothing covert about HR Marketer's
new HRintelligence service, the first online business intelligence tool
specifically for the human resource industry. It tracks and reports editorial
and advertising placements in the major HR industry trade publications for all
HR service providers and organizations.
While HRintelligence will
initially track the major HR, employee benefit and broker trades, the number of
publications covered will continually increase. Fisher Vista, LLC, the parent
company of HRmarketer.com, is making the new service available to active
subscribers of www.HRmarketer.com, the No. 1 online marketing and public
relations service for companies selling to human resource executives, benefit
consultants and brokers.
The HRintelligence database includes detailed
information on editorial placements and advertisements for every HR service
provider and organization mentioned in each tracked publication -- including
company name, publication name, issue date, page number and article name (for
editorial placements). Subscribers to HRintelligence may search the database by
a variety of criteria and/or set up email alerts to be notified when their
company, their competitors, or any keywords they select show up in the major
industry trade publications.
“From the day HRmarketer.com opened its
doors in 2002, our clients have asked for a business and competitive
intelligence tool that monitors which companies and topics are receiving the
most media coverage and who are the top advertisers,” says Christy Parsons,
director of resource development at HRmarketer.com. “HRintelligence helps
companies track their PR success, craft more newsworthy press release topics,
monitor competitor activity, and also help employers monitor the effectiveness
of their employment branding initiatives. Lastly, it provides critical
benchmarking data for anyone interested in the increasingly important field of
human resources.”
Individuals interested in learning more about HR
Marketer or HR Intelligence may visit www.HRmarketer.com.
About Fisher Vista, LLC and
HRmarketer.com
Fisher Vista, LLC is a marketing and information services
firm focusing exclusively on the human capital industry. The company's flagship
product, www.HRmarketer.com, is the No. 1 online marketing and PR
service in the human resources industry, helping HR service providers increase
their visibility and generate sales leads. Hundreds of leading HR service
providers use HR Marketer, including recruitment and staffing, payroll, employee
benefits, training and development, rewards and recognition, HRIS,
organizational development, consulting, and outsourcing firms.
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Source : http://www.prweb.com/releases/2005/3/prweb217205.htm