MMA Signs Agreement to Use SAS’ Analytics Engine
Marketing Management Analytics (MMA) enters into partnership with global leader in business intelligence
Wilton, CT (PRWEB) April 5, 2005 -- In a deal that will provide “enterprise
strength” to its Avista data-driven decision support ROI service, Marketing
Management Analytics, Inc. (MMA) announced that it has signed an agreement and
marketing partnership with SAS, the world's largest privately-held software
company and the leader in business intelligence. Avista helps companies make
better decisions about the millions of dollars they spend on marketing,
advertising and trade promotion activities.
MMA, the pioneer and
innovator in advanced marketing analytics, is an independent operating unit of
Carat, one of the world’s leading marketing services companies.
Under
the agreement, MMA will be using SAS’ analytics software to power its Avista by
MMA Decision Support Service (Avista DSS). “Using the SAS analytics engine at
its core will give Avista DSS a major competitive advantage. SAS is the world
leader in analytics software and gives Avista a level of statistical credence
few of our competitors can have,” said Ed See, EVP of development and consulting
at MMA. “With SAS powering our system, we will be able to offer marketers the
first enterprise-strength data driven decision support service.”
“Avista
will be the most robust, reliable, and scalable service in the market,” added
John Nardone, EVP of product development and marketing at MMA.
“The
partnership allows both companies to build on their respective strengths,” said
Paul Bierbusse, senior business director, customer intelligence solutions at
SAS. “MMA’s advanced marketing analytics expertise and marketing data combined
with SAS’ leadership in business intelligence software and services will provide
for a new level of intelligence for marketers.”
“SAS’s software includes
a suite of marketing products that accurately reflect the direction in which
seasoned marketers are moving,” stated Elana Anderson, principal analyst at
Forrester Research in a March 2005 report.
Avista DSS is the first,
enterprise level, data-driven decision support service that gives companies the
ability to make more profitable and informed marketing decisions throughout the
entire marketing lifecycle.
Avista DSS gives marketers both a complete,
up-to-date picture of the business through continual data monitoring, reporting
and analysis of marketing performance and a window on the future through
“what-if” forecasting. It is designed to increase a company’s return on
marketing investment (ROMI) by at least 15% in the first year of operation.
Avista DSS as of April 1, 2005, is available in a limited release with
its market launch scheduled for July 2005. Avista DSS is a web-based data
service and will be available by subscription, eliminating the need for any
software purchase and installation and the need to manage multiple vendors for
data, marketing analytics and technology.
About Marketing Management
Analytics, Inc. (MMA)
MMA pioneered the use of marketing mix modeling to help
companies plan, measure, validate, and optimize their marketing performance.
Since that time, MMA has conducted more than 1000 studies on hundreds of brands
and businesses in more than 20 countries. MMA’s clients include many of the most
recognized marketers in the world. MMA has been a unit of Aegis Group, PLC,
London (AGS.L) since 1997. For more information about Avista DSS and other MMA
services, visit http://www.mma.com.
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Source : http://www.prweb.com/releases/2005/4/prweb225521.htm