HRMS Pioneer Ascentis Corporation Uses HRmarketer.com to Maximize Visibility
Ascentis is a leader in the HRMS space with their flagship product – HROffice – that provides small and midsized companies with automated, integrated, and electronic HR and benefits management. While spending a fraction of the cost of a retainer-based PR service, Ascentis has achieved significant national visibility with their target audience by implementing a series of fundamental and highly effective marketing and PR campaigns via HRmarketer.com, a marketing and PR service specifically tailored for companies who target decision makers and other purchasing influencers for human resource products and services.
Capitola, CA (PRWEB) May 12, 2005 -- Ascentis is a leader in the HRMS space
with their flagship product – HROffice – that provides small and midsized
companies with automated, integrated, and electronic HR and benefits management.
While spending a fraction of the cost of a retainer-based PR service,
Ascentis has achieved significant national
visibility with their target audience by implementing a series of
fundamental and highly effective marketing and PR campaigns via HRmarketer.com,
a marketing and PR service specifically tailored for companies who target
decision makers and other purchasing influencers for human resource
products and services.
HRmarketer, the no. 1 online marketing and PR
service for companies selling HR and related products and services, combines a
database of marketing and PR information with execution, campaign management and
business
intelligence tools.
“I immediately saw the benefits and capabilities
of HRmarketer and approved the purchase of the service,” says Hayes. “They are
constantly adding new features and functionalities and truly care about their
customers’ needs. Recently they announced a new feature called HRintelligence that tracks editorial and advertising
placements in the major industry trade publications for all HR service
providers. This service is fantastic and helps us monitor our competitors and
track our own editorial and advertising placements. HRmarketer is always one
step ahead of its competition.”
In addition to using HRmarketer’s popular
press release distribution service that distributes releases directly to the
largest and most up-to-date list of HR and workforce journalists, Ascentis uses
HRmarketer’s Internet wire service called Direct2Net. Direct2Net allows Ascentis
to dramatically increase the exposure of their press releases by submitting them
to hundreds of major search engines and news portals like Google, Google News,
Yahoo, Yahoo! News, MSN, and AltaVista. Direct2Net releases also support
imbedded keyword links and are converted to RSS which dramatically increases the
visibility of press releases. Ascentis recently received over 140,000 views on
one single press release using HRmarketer’s Direct2Net service!
HRmarketer.com also gives Ascentis access to a myriad of informational
databases – including hundreds of HR conferences and expos, associations,
publications, key journalists, analysts, editorial calendars, speaking
opportunities, advertising and promotional information, exhibiting fees, list
rentals, award competitions, online buyer guides, and much
more.
“HRmarketer was impressive when we bought it and it continues to
become even more and more powerful,” says Hayes. “We credit their service with
the national presence we now have.”
To access this case study and other
HRmarketer.com success stories, visit http://www.hrmarketer.com/home/download_case.html
About Ascentis Corporation
Founded in 1994 and based in Bellevue,
Wash., Ascentis Corporation is a pioneer in state-of-the-art human resources
management systems (HRMS). The company's flagship product, HROffice, eliminates
the paper process and builds on the latest technologies from Microsoft for easy
integration with those tools HR departments use on a day-to-day basis. Connect,
communicate, and control all aspects of HR with HROffice. HROffice provides
comprehensive benefits management, online benefits enrollment, and seamless
connectivity to payroll providers and insurance carriers for small to mid-sized
organizations.
About Fisher Vista, LLC and HRmarketer.com
Fisher
Vista, LLC is a marketing and information services firm focusing exclusively on
the human capital industry. The company's flagship product, www.HRmarketer.com, is the
No. 1 online marketing and PR service in the human resources industry, helping
HR service providers increase their visibility and generate sales leads.
Hundreds of companies representing all aspects of HR rely on HRmarketer
including recruitment and staffing, employee benefits, HRIS, training and
development, consultants, brokers, and many others.
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Source : http://www.prweb.com/releases/2005/5/prweb239620.htm