Web Analytics Agency WebtraffIQ to Partner with Clickstream Technologies plc
Clickstream Technologies plc http://www.clickstream.com have announced the formation of a marketing partnership with web analytics agency WebtraffIQ http://www.webtraffiq.com.
London, UK (PRWEB) June 23, 2005 -- Clickstream Technologies plc http://www.clickstream.com
have announced the formation of a marketing partnership with web analytics
agency WebtraffIQ http://www.webtraffiq.com.
London-based WebtraffIQ is
one of the UK’s most experienced providers of professional web analytics
software and services with a customer base of over 400 clients. Clickstream
provides a unique and patented digital data collection software based on 1st
party cookie technology. Clickstream’s Datasherpa software eliminates the burden
of creating, testing and manually inserting page tags, because its patented
tracking code is automatically inserted into all pages or files as they are
requested from the server. This ensures that 100% of pages are being tracked
accurately at all times and that no data on visitor behaviour, sessions,
transactions and traffic are lost.
Both companies have come together to
offer a unique service to prospective clients and existing clientele.
Clickstream will gather data from clients’ websites with their patented
technology. The data will be automatically cleaned (separating human and
non-human traffic), formatted and transmitted to WebtraffIQ’s reporting
interface and made accessible in real-time to users anywhere in the world via
its browser technology. WebtraffIQ will then consult and make recommendations to
clients helping them optimise marketing initiatives, brand recognition and sales
conversions.
Marcos Richardson, European Director at WebtraffIQ states,
“We very much look forward to working with Clickstream and believe that our
combined unique approach will be evident in our increased customer loyalty and
new customer acquisitions.”
Titus Suck, Director
of Sales & Marketing at Clickstream, adds, “We are very pleased to have
WebtraffIQ as a partner. They are a high quality provider of solutions and
services with an excellent reputation in the market. Together we can offer an
analytics solution of the highest value to customers and make sure that they
obtain the best information based on the highest quality data.
This press
release in available in PDF, plain text and Word formats. Photographs are
available of the WebtraffIQ teams.
The media spokespeople for
Clickstream are Brewster Barclay, Chief Executive Officer and Titus Suck,
Director, Sales & Marketing
The media spokespeople for WebtraffIQ
are Marcos Richardson, European Director and Kevin Hutchinson, Chief Technical
Officer (CTO).
About Clickstream Technologies
http://www.clickstream.com
Clickstream Technologies plc was formed in 1999 and their head office is
based in Cambridge, United Kingdom. Clickstream has a unique and patented
digital data collection technology that delivers the most accurate digital
dataset available today. Clickstream gathers data in real-time to give a dynamic
and comprehensive insight into user behaviour and commercial transactions on web
sites and all other digital data channels. Clickstream is then able to collate,
transform and transmit the information and deliver a timely, insightful and
ready-to-use data source upon which critical business decisions can be made.
Decisions that will improve the customer experience, optimise digital channel
design and content and maximise guarantee a good ROI.
About
WebtraffIQ:
http://www.webtraffiq.com
WebtraffIQ is a real-time visitor
tracking and reporting analysis product and service for business web sites and
e-commerce enterprises. The system has undertaken a four-year research and
development-testing period and is used by over 400 individual web sites.
WebtraffIQ provides a campaign tracking service which enables clients to
see how various online and offline marketing techniques are working, in effect
creating a rich picture of a web site's activities.
WebtraffIQ’s clients
include: Business Link (Kent), City & Guilds, Eyetracker, Mando Group,
Perceptor, Reuters Business Insight, Royal Institution of Chartered Surveyors
(RICS), The National Baseball Hall of Fame and Museum and Tiscali UK.
Contact:
Elemental PR:
Tim Gibbon, Director
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Fax: +44 (0) 870 745
9293
Website: http://www.elementalpr.co.uk
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-157 St John Street, London, EC1V 4PY, England, UK
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Source : http://www.prweb.com/releases/2005/6/prweb254196.htm