Oneupweb® Launches eyeGroups™ & A:B Labs™ to Aid Search Engine Optimization (SEO) and Marketing (SEM) Campaigns
New, Powerful Search Behavior Solutions Maximize Marketing ROI--Oneupweb®, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced the addition of two new search behavior research technologies to their Smart Search™ Services, promising to discover and maximize consumer behavior insight for clients.
Lake Leelanau, MI (PRWEB) July 7, 2005 -- Oneupweb®, the trusted leader in search
engine optimization (SEO) and marketing (SEM), today announced the addition
of two new search behavior research technologies to their Smart Search™
Services, promising to discover and maximize consumer behavior insight for
clients.
Oneupweb’s new online marketing solutions include:
• eyeGroups™: This search behavior service studies the opinions
and emotions of a website’s potential customers by conducting live research
meetings that help marketers gain a detailed understanding of the consumer
thought process as they conduct online searches for products and
services.
• A:B Labs™: This scientifically-inspired search behavior
service allows marketers to continually test which creative elements (images,
color, offer, etc.) command the highest conversions and sales—with the ultimate
goal of maximizing the effect of the overall campaign to get marketers the
highest ROI.
“When it comes to how customers act on their beliefs, our
Smart Search services replace assumptions with facts,” says Lisa Wehr, Oneupweb
CEO. “By tracking actual behavior, in addition to deeper discussions on
motivation, Oneupweb helps marketers make the most of every marketing
dollar.”
Oneupweb’s eyeGroups service organizes and conducts research
meetings with real people in a targeted demographic range to discover practical
and actionable information around which clients can build stronger search
campaigns. Oneupweb tracks actual behavior in a search environment, then probes
deeper to reveal how emotions, prejudices, and psychology can affect
behavior.
By using eyeGroups Oneupweb learns:
• The language your
prospects use when looking for your solutions.
• The nuances of search
behavior and what key messages are most attractive to your audience.
• Which
creative approach appeals to your audience and why.
• How to design effective
offers before you launch them.
Oneupweb’s A:B Labs service allows
Oneupweb to test and retest each marketing campaign element, from images, copy,
and color on webpages, landing pages, ads, and more. It helps marketers find out
the combinations that have the most selling power.
A:B Labs helps:
•
Test and refine your Website, landing pages, and ad campaigns to find which have
the most selling power.
• Test and refine popular entry pages to deliver what
prospects are looking for and turn them into leads.
• Improve conversion
rates by as much as 40 percent overall.
• Test paid search campaigns for
improved creative messages and conversion rates.
Wehr concludes, “To our
knowledge, Oneupweb is the only SEO/SEM firm to provide a full-range of search
behavior solutions. The research gathered from these services provides a clear
pathway into the mind of prospects so you can really understand the rationale
behind their actions. And when you understand what drives your prospects, you
stand a much greater chance of turning them into customers.”
Oneupweb has
a long history of leading the SEO/SEM market in developing new technologies and
services to aid clients. Previous cutting-edge launches include:
• Natural search engine optimization services
• Paid search marketing services
• ROI trax for search marketing analytics
• BridgeWorx for dynamic content
• Agency Partnership
Program
About Oneupweb:
Oneupweb is the trusted industry leader of
world-class search engine optimization (SEO) and marketing (SEM) services and
the only two-time winner of the prestigious ClickZ Best Search Engine Marketing
Vendor Award. Since 1996, Oneupweb has specialized in tailoring custom
strategies that include natural search engine optimization, paid inclusion,
pay-per-click, and marketing tracking designed to deliver superior return on
investment. Clients include Unisys, Equifax, Motorola, Avery-Dennison, Maritz,
Kimberly-Clark, JC Whitney, and many others. Named to BtoB Magazine’s “Who’s Who
2004” list for search and voted the “Top Search Engine Marketing Firm” by ClickZ
in 2003, Oneupweb is a privately held company located in Michigan.
For
more information on Oneupweb, please contact 231.256.9811 or visit oneupweb.com.
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Source : http://www.prweb.com/releases/2005/7/prweb258845.htm