Spark and Fontera Liven up the Airwaves
Spark Networks has signed an exclusive agreement to license Fontera's SMS text messaging suite, RadioTXT, in the US and Canada. RadioTXT allows radio stations to run sweepstakes, polls, dedication and comment lines via SMS.
(PRWEB) June 18, 2005 -- Fontera, a UK based mobile product development
company whose systems are developed in Cape Town, South Africa, has recently
signed a licensing agreement with US based Spark Network Services (Evanston,
Illinois)—a division of AdvancedTele.com (Wayne, Pennsylvania). Spark Network
Services is the largest provider of radio voice personals in North America. The
licensing agreement allows the company to distribute RadioTXT to its more than
400 radio stations in the United States and Canada. The product will be branded
as PromoTXTRadio. The licensing agreement allows the Philadelphia based company
to distribute RadioTXT throughout North America, including the USA and Canada.
RadioTXT is utilised by a number of leading radio stations in South
Africa and allows broadcasters to build a database of listeners while offering
value added services such as competition, vote, dedication, comment, eye-witness
traffic and breaking news lines. Particularly relevant to this agreement was the
fact that RadioTXT can be used on GSM, CDMA and TDMA cellular networks - making
it suitable for the global marketplace. Further, Fontera’s in-studio text
messaging system can be integrated with a variety of platforms; including
interactive voice response (IVR), e-mail, the Internet and Instant Messaging
(IM).
“The product offering of Fontera is a very well engineered
product,” said Bob Bentz, co-owner of AdvancedTele.com. “We are confident that
we have the experience and the sales channels to effectively roll out this
exciting new product to the North American media market.”
“As the States
does not have a strong GSM tradition or background, RadioTXT is set to be
groundbreaking within the US market. It is the first of its kind in the region
and will provide many radio stations and listeners with SMS features and
functionality for the first time,” Leps concludes.
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Source : http://www.prweb.com/releases/2005/6/prweb252020.htm