Real Digital Media and Magic Media Networks Team to Launch National GYM TV Digital Signage Network
Network to Span 1000 Premium Gym Locations Nationwide Delivering Theatrical Movie Previews, Music Videos as well as Fitness, Sports, Entertainment and Leisure Advertisements
Sarasota, FL (PRWEB) May 18, 2005 -- Today, at the Digital Retailing Expo
held at the Navy Pier Exhibition Center in Chicago, Real Digital Media (RDM), a
leading provider of next generation digital signage technology products for
establishing point of purchase marketing, promotions and corporate communication
networks, and Magic Media Networks (OTC:BB MGCN), a network provider of digital
signage and private television networks at high traffic Out Of Home (OOH)
destinations, announced the official “National launch of Gym TV” destination
television.
Using RDM’s family of NEOCAST digital signage products,
Magic Media Networks previously launched the GYM TV destination television
across 40 premium Gold’s Gyms and Worlds Gyms throughout Florida. Magic Media
Networks is now funding the Health & Fitness digital signage network’s
expansion across the United States. The network intends to encompass a minimum
of 1000 premium Health & Fitness locations combined with a minimum of 14
National Advertisers. Gym TV will air First Run Hollywood Movie Previews, Music
Videos, Fitness, Sports Entertainment and Leisure Advertisements.
“We
are extremely excited about the national rollout of Gym TV,” stated Ken
Goldberg, CEO of Real Digital Media. “The vision behind this network clearly
demonstrates the flexibility, scalability and precision of our NEOCAST product
line to help partners like Magic Media Networks drive the value of
advertiser-supported narrowcast networks to their customers.”
The digital
signage industry is growing at a rapid rate as the promise of delivering
targeted advertising, promotions and corporate communication messages continues
to hit the mark with retail, hospitality and food service
industries.
“This is a very hot industry,” said Neal Weinstock of
Weinstock Media Analysis (WMA), a consulting practice that produces syndicated
and private market studies and analyses, specializing in the television and
professional video industries. “Our firm has measured the opportunity in
ad-supported digital signage at over 140 percent growth in 2004, and we think it
can continue to grow strongly over the next few years. Companies like Real
Digital Media are helping to continue this trend.”
Customers like Magic
Media Networks are also helping to push digital signage network
growth.
"Our vision is to own and operate premium digital signage and
private television networks in high traffic leisure destinations,” said Gordon
Scott Venters, President/CEO. “In order to achieve this, we needed to make not
only a capital investment, but a strategic investment in a credible partner.
Real Digital Media’s NEOCAST products won on both accounts. Not only are their
products cost-effective, but their extreme reliability and scalability ensures
our networks are up and running, serving both our advertisers and target
audience."
“Gym TV delivers added value to our clientele because the
network’s vision aligns with the active lifestyle promoted by Gold’s Gym,” said
Drew Chesler, President of Gold’s Gym South Beach, located in Miami, Florida.
“Gold’s members run over 550,000 miles a day, bike 235,000 miles a day, and lift
3.6 billion pounds a day. They are on the move, and Gym TV provides them with
information on how to enhance their fitness, as well as provide them with
entertainment programming during a workout.”
Magic Media Networks will be
showcasing Gym TV in Real Digital Media’s booth at Digital Retailing Expo 2005
(#805).
About Real Digital Media
Real Digital Media (RDM) provides
next generation digital signage technology for out-of-home and point of purchase
marketing and promotions.
RDM's family of NEOCAST digital media products
store, deliver and play content in a wide range of digital formats on a variety
of display devices. With NEOCAST players and software, your customized content
can scale across entire narrowcast networks down to individual displays,
providing ultimate flexibility in reaching customers with your targeted
messaging.
For additional information, please visit www.realdigitalmedia.com
About Magic Media
Networks
Magic Media Networks is a publicly traded holding company whose
wholly owned subsidiary Destination Television, Inc. airs first run theatrical
movie previews and music videos as its core content together with advertising.
Destination Televisions broadcasts this “advertainment” on different networks at
premium high traffic out-of-home leisure destinations. For additional
information, please visit the company’s website at www.magicmedia.com
About Destination
Television
Destination Television’s core business is the implementation of
digital signage and private television networks at high traffic, leisure Out Of
Home (OOH) destinations. Destination Television’s initial launch “Bar TV™ is
broadcast in premium locations and its content is anchored by first run
Hollywood blockbuster movie previews and cutting edge music videos. The newest
broadcast launch, Gym TV has recently completed a successful beta test in
Florida Gold’s Gyms and is currently planning expansion in additional Health and
Fitness destinations across the continental U.S. For additional information,
please visit the Company's website at www.destinationtelevision.com
Media Contacts:
Dan
Dyer
Public Relations Manager
Real Digital Media
e-mail protected from
spam bots
941.951.0130
Magic Media Networks, Inc.
530 North
Federal Highway,
Ft. Lauderdale, Florida 33301
866.332.DETV
e-mail
protected from spam bots
# # #
Source : http://www.prweb.com/releases/2005/5/prweb241003.htm