“Hollywood to India Pipeline” Third Channel Communications Offers Mobile Content to India’s 50+ Million Cell Phone Subscribers
The first channel was TV, the second was the Internet – the Third Channel is the cell phone.
Los Angeles, CA (PRWEB) May 26, 2005 -- Up to now, distributing mobile
content in India meant negotiating through a maze of telco carriers, service
providers, and government regulators, making it nearly impossible for Hollywood
content owners to maneuver. Third Channel Communications LLC, a leading mobile
marketing and media company, has made it as easy as one phone call. The company
is currently negotiating with India’s premiere entertainment portals to provide
Hollywood content to mobile phone subscribers in India and South East Asia.
The consumption of Western-style entertainment is voracious in the
Indian market where 60% of the population is under the age of 34...many of whom
speak fluent English. “We see tremendous potential in the Indian market,” says
Terry Balagia, co-Founder and Partner of Third Channel Communications. “The
tech-savvy youth of India and their growing economic muscle are shaping a new
consumer powerhouse and our firm will be positioned to be at the forefront of
this exploding market.”
According to recent research from the Wireless
World Forum's Mobile Youth Project, the Asia-Pacific mobile youth will spend
more than $43 billion dollars on voice and data services by 2007, an increase of
$10 billion dollars since 2005. The report also estimates that the number of
mobile youth in India will grow 300% by 2007. In 2004 Indian young people were
spending around $437 million a year on their mobile phones, currently they spend
on average $856 million a year and by 2007 this will have almost tripled to $2.4
billion a year.
In addition to providing premiere mobile marketing
solutions to clients worldwide, Third Channel looks to grow its content
offerings of Hollywood and original content to include movies, TV, music and
other audio content, animation, etc. “We’re aggressively searching out content
deals to distribute through our Indian partners” says Beverly Macy, co-Founder
and Partner of the firm. “Our goal is to be the “go-to” channel for distribution
in the Indian and other global markets.”
About Third Channel
Communications
Third Channel Communications LLC was founded in March 2005 as
a premiere provider of mobile marketing and media solutions. The company’s
mobile marketing strategy helps clients integrate the mobile channel with
existing campaign efforts to extend the message well beyond traditional
advertising media into the hand of their consumers. The media strategy is to
distribute mobile content to consumers worldwide.
A four-time CLIO
winner, Terry Balagia started his career in New York at agencies including
McCann Erickson, Campbell-Mithune-Esty and Grey Advertising. Prior to
co-founding Third Channel Communications Terry was named senior VP of creative
marketing for Fox Broadcasting Company in 2003. Mr. Balagia moved to Fox from
D'Arcy, Masius, Benton & Bowles, where he was senior VP and executive
creative director. While at D'Arcy, Balagia's tenure included campaigns for
Activision, Sonicare, Chandron Winery and Blue Cross. His resume also includes a
stint at Saatchi & Saatchi Advertising, serving as creative director on the
firm's Toyota of North America account. He also was executive creative director
of Saatchi/Canada, handling the company's nationwide offices.
Beverly W.
Macy is a seasoned executive in both rapidly growing and mature companies. Prior
to co-founding Third Channel Communications she co-founded and managed a highly
successful consulting company in Beverly Hills. Previously, she successfully
positioned an emerging technology company for merger with a leading global
telecommunications company and also facilitated the acquisition of an
entertainment company. Macy spent 14 years at Xerox Corporation and began her
career at Wang Laboratories in software development. She is an instructor at the
UCLA Extension’s Business and Management Program.
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Source : http://www.prweb.com/releases/2005/5/prweb244861.htm