Cognitive Labs Announces Web Based MemCheck and Memory For Life Services
MemCheck, an easy to use online application that allows people to check, monitor, and enhance their own cognitive performance, monitor changes in reaction time, and display the results graphically, is now available from cognitivelabs.com.
Mountain View, CA (PRWEB via PR Web
Direct) March 15, 2005 -- MemCheck, an easy to use online application that
allows people to check, monitor, and enhance their own cognitive performance,
monitor changes in reaction time, and display the results graphically, is now
available from cognitivelabs.com. First, visitors can take a free memory test
that shows them how they compare with over a million other people.
As
tens of millions of people in the U.S. become more concerned with preserving and
enhancing their minds and memories, along with maintaining their physical health
through exercise, MemCheck becomes a valuable tool to measure changes in mental
performance.
“We have developed a scale for the mind that is effective in
keeping track of subtle changes that can indicate either instances of cognitive
impairment or cases of cognitive enhancement due to other activities, such as
diet, exercise, and gaming. If you can’t track it, you can’t take action,” said
CEO Michael Addicott. Validated through seven research studies at institutions
ranging from Stanford, UC-Irvine, and Scripps in California to the University of
Western Ontario and Swinburne University in Australia, the studies have focused
on the intersection of cognitive impairment, genetic markers of Alzheimer’s
disease such as the APOEe4, and also used techniques such as MRI for
corroboration of findings.
The recently announced University of Chicago
studies (March 11 issue of Cell) on physical and cognitive exercise’ impact on
the mind’s fitness provide further third party support, not to mention
testimonials ranging from scientists, physicians, top software engineers,
executive managers, active aging and retired people, and even baseball and
tennis stars in the U.S. who attribute increased focus and concentration ability
to the software.
“One of the articles on Cognitive Labs that
reviewed MemCheck ran in Slate. The reviewer, also a leading author, found that
not only was there an increase in cognitive baseline performance from the mental
exercises and games offered in our easy to use dashboard, but there also was a
unique capability to track the impact of third party products. For example, if I
have a cup of coffee today, or play another game like Halo, how does that impact
my cognitive performance?”
Growth has been largely organic, by word of
mouth, blogs, and through search. Now that the company has developed a foothold
with more than a million registered users – all of whom are concerned with
cognitive performance, along with solid revenue growth, the company is branching
out into areas dictated by its customers and users. The company is actively
working on MemCheck extensions for the mobile web and interactive TV markets –
where large partners have initiated discussions at the request of their
subscribers.
“Our goal is to reach 20 million users on mobile, TV, and
the Internet, which will truly bring the ability to track and monitor the mind
to everyone and enable people to take charge of their cognitive health for their
own peace of mind and to give caregivers and healthcare providers an early
warning system, or radar, for cognitive changes. On the back-end we are building
the world’s largest database on individual cognitive performance – a snapshot of
cognitive performance that follows people over time and creates a map for
researchers. We anticipate years of valuable research work in just assessing the
data we have captured, like cataloging and analyzing the results of an
archaeological expedition, and creating custom-tailored products that leverage
the large quantity of information. For example, what kind of job or short-term
consulting project will a 71-year old in Palo Alto, CA want, and what would they
be best suited for? What are there dietary and exercise needs? That’s the
future. It’s not just capturing data, it is knowing what to look for before the
database is set up that creates the value.”
Partnership inquiries can be
directed to (650) 903-2247 or (650) 906-0099 or emailed to e-mail protected from
spam bots.
Cognitive Labs
800 El Camino Real Suite 180
Mountain
View, CA 94043
Ph (650) 903-2247
Fx (650) 887-2174
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Source : http://www.prweb.com/releases/2005/3/prweb218279.htm