Cymfony Launches Digital Consumer Insight to Analyze Blogs, Message Boards, Discussion Forums and Other Consumer-Generated Media for Market Intelligence
Breakthrough Solution Helps Fortune 1000 Companies Understand, Measure Digital Influencers and Gather Market Intelligence from Blogs, Discussion Forums, etc.
Watertown, MA (PRWEB) January 25, 2005 -- Addressing the distinct and rapidly
growing need to monitor, assess and analyze consumer-generated media like blogs,
discussion forums and message boards, Cymfony, Inc., today announced
the launch of Digital Consumer Insight TM. Cymfony, a leader in automated media
measurement, business research and market intelligence developed Digital
Consumer Insight to help companies understand digital influencers.
Cymfony’s latest
solution in the Dashboard series helps marketing, branding, research, marketing
communications and competitive intelligence professionals analyze consumer
discussions, trends and sentiment expressed in blogs, message boards, discussion
forums, customer feedback sites, consumer emails, usenet groups and other
consumer content to gain immediate market intelligence.
Digital Consumer
Insight analyzes over four million consumer postings per day delivering valuable
insight about what potential and existing customers, competitors and employees
are discussing that may have significant effect on a company’s products,
reputation, people and sales. This product brings advanced capabilities for
prioritizing, organizing and analyzing multiple types of spontaneous and
unsolicited consumer commentary. Cymfony helps companies proactively evaluate
this information to gain real-time market intelligence and to measure how their
company is perceived in the "blogosphere."
“Increasingly companies are
finding that blogs and other forms of consumer-generated online communications
can have significant and far reaching impact on their sales and corporate
brands,” said Cymfony CEO Andrew Bernstein. “It is not an either/or choice.
Companies must monitor and analyze consumer-generated media alongside
traditional media whether positive or negative. It’s about listening to
consumers who are communicating online and being better able to enter into a
conversation with them. Cymfony is helping companies understand what is
important to bloggers, who represent some of the most intelligent, passionate
and influential consumers.”
“Branded media will never go away, but
consumer-generated media is here to stay,” said Sam Whitmore, media analysis
expert, blogger and editor of Sam Whitmore’s Media Survey, based in Beverly,
Mass. “Cymfony is smart to give its customers equal access to what all of us out
there are saying, not just the anointed few in the press.”
“Our clients
are increasingly looking to the online influencers as a first line of contact
with consumers,” said Ian Kirk, partner with 1827 Consulting. “The ability to
quickly, easily and accurately monitor attitudes and opinions provided by
Digital Consumer Insight is critical information when evaluating a company’s
reputation in the market.”
Digital Consumer Insight will help
marketers:
- Monitor and be alerted of conversations about their
products, including posts about features, services, problems and
preferences.
- Gain broader and deeper insight about how customers or
prospects think about their company and competitors.
- Better identify new
trends in customer perception of their company and its brands – and those of
competitors.
- Capture more detailed and unaided consumer requirements for
product design and execution.
- Better manage corporate reputation in the
marketplace.
Pricing and Availability
Digital Consumer Insight is
available now. Pricing is dependent upon customizable options.
About
Cymfony, Inc.
Cymfony is an award-winning automated media measurement, market
research and business intelligence company providing software and services to
leading corporations throughout the world. The Cymfony Dashboard series of
solutions are used to measure, analyze and manage global brands and understand
consumer perception. Cymfony's business intelligence solutions are powered by
InfoXtract TM technology, a leading advanced information extraction and analysis
engine used by United States government and intelligence agencies. For more
information or to schedule a demonstration of Cymfony Dashboard, contact Cymfony
at (617) 673-6000 or visit the web at http://www.cymfony.com
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Source : http://www.prweb.com/releases/2005/1/prweb201286.htm