Biochemists Turn Marketing Into a Science
As a niche consulting firm, Marketing Frontiers provides targeted solutions for the life science industry and fills the gap as an outsourcing partner specifically for life science product and service providers.
San Diego, CA (PRWEB via PR Web
Direct) February 1, 2005 -- In the heart of the third largest biotechnology
corridor, a new company launched its marketing and business services to the San
Diego life sciences industry. Marketing Frontiers, Inc. is the brain child of
two scientists themselves, both of whom have Ph.D.s in biochemistry. Melissa and
David Stolow co-founded the company to address the needs of this unique,
scientific niche market. According to the Stolows, “Most science based companies
turn to traditional ad agencies for their marketing projects, but these agencies
are not always experts in understanding the nuances of scientists as a consumer
market and how they purchase products.” Marketing Frontiers offers marketing
solutions specific for this industry. The company transforms a client’s goals
into sales dollars using cost-effective marketing strategies. Increasing market
awareness and improving long term growth are the key drivers for the services
the company offers.
Being trained as research scientists gives the
Stolows a critical edge over other marketing experts. They understand the
science and can speak the customer’s language. This strategic advantage is an
asset when setting up marketing and business plans for a science-based company
but their expertise doesn’t stop there. Collectively, the Stolows have over 20
years of hands-on experience in sales, marketing and business activities with
life science and pharmaceutical companies across the United States. Combining
their technical and business savvy, they bring a wealth of benefits to each
client.
As expected, Marketing Frontiers incorporates a scientific
approach to its project planning. Working with clients, the company performs an
analysis of where things are today, presents an impartial perspective and then
provides answers based on the needs of the company.
Marketing Frontiers
specializes in seven core areas of business: Performance Analysis, Customer
Focus, Sales, Marketing, Business Development, Product Development, and
Intellectual Property Management. The Stolows believe that if a corporation
routinely evaluates its performance in each of these areas, then that business
will be guaranteed success in reaching its corporate goals.
The company
offers its clients two approaches when contracting for their services. The first
is to begin with the business area they are most comfortable with and use
Marketing Frontiers to augment the client’s existing strengths. The second is to
hire Marketing Frontiers as an off-site marketing department. “We can function
as a cost-effective outsourcing partner for all marketing activities. This
provides clients with an alternative so they don’t have to increase staff or add
additional in-house resources”.
But being a specialized consulting
company isn’t enough for the Stolows at Marketing Frontiers. They are using the
company to support the life science business community as well. Their newly
launched website, http://www.marketingfrontiers.com, contains a support library
of information specific to marketing in the life science industry. The library
contains a series of white papers written by Melissa Stolow about critical
topics in sales, marketing and the business of the life sciences. The site also
provides a reading list, useful web links and a resource page with links to
related services required by life science companies such as grants management.
“We want life science companies to see our website as a portal of information
specific for their industry. We offer educational materials to marketers, some
of whom may even be scientists like us, by giving them access to free valuable
information on our website and in our monthly e-newsletter.”
Beyond
providing best practices information to the industry, Marketing Frontiers has
also made a commitment to support the advancement of science. Every time they
meet with a potential new client, Marketing Frontiers makes a donation to the
Lance Armstrong Foundation, an organization that provides the practical
information and tools people living with cancer need to live strong. Marketing
Frontiers also gives each potential client an official LIVESTRONG™ yellow
awareness bracelet from the Lance Armstrong Foundation. According to the
Stolows, “It is our way of giving back to the community and helping spread the
word about the need for continued support of cancer research and those affected
by this disease”.
To access the support library on the Marketing
Frontiers website, visit http://www.marketingfrontiers.com/support.
To make a
donation or learn more about the Lance Armstrong Foundation, please visit http://www.laf.org.
About
Marketing Frontiers
Founded in 2005, Marketing Frontiers, Inc. provides
marketing and business development consulting services specifically for the life
sciences industry. Their clients include manufacturers of scientific products
and contract service providers. Using innovative, customer focused approaches,
Marketing Frontiers provides the analysis, perspective and answers to enable and
support their clients’ business growth. For more information, please visit http://www.marketingfrontiers.com.
Contact
Information:
Melissa A. Stolow
Marketing Frontiers,
Inc.
858-433-1512
http://www.marketingfrontiers.com
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Source : http://www.prweb.com/releases/2005/2/prweb202019.htm