Denver PR Consultancy, Absolutely Public Relations, Announces Its Third Contract Agreement with Baxa Corporation for Media Relations and Details Campaign Results.
As of January 1, 2005, Absolutely PR embarked on its third contract with Baxa Corporation for media relations services. In 2004, Baxa Corporation’s media relations campaign yielded 50 trade press placements; approximately 4.16 per month on the average. Publications covering Baxa Corporation last year included: Denver Business Journal, Rocky Mountain News, Pharmacy Practice News, Drug Topics, For The Record, U.S. Pharmacist, Health Management Technology, Hematology Oncology News & Issues, Nursing Management, Houston Business Journal, The Manufacturer Magazine, Journal of Infusion Nursing, Pharmacy Purchasing & Products, Pharmacy Times, Packaging News (UK) and The Medical Post.
Lakewood, CO (PRWEB) January 19, 2005 -- Denver public relations resource,
Absolutely Public Relations, will again provide media relations consulting
services to Englewood-based Baxa Corporation. The announcement is made by
Absolutely PR owner, Maggie Chamberlin Holben, APR, who says this is the third
contract her consultancy has engaged in with Baxa since 2003.
"Baxa
Corporation's media relations campaign has yielded an ad value equivalency
exceeding $116,000 and a circulation exposure of 3.2 million thus far. We've
been able to keep up the momentum of an ongoing media relations campaign and,
certainly in 2004, have seen the very positive results of the consistent ongoing
activity," Holben says.
Since Absolutely PR’s first contract with Baxa
Corporation in 2003, exposure has occurred in the following
publications:
Denver Business Journal (four placements)
Rocky Mountain
News (three placements)
Managing Infection Control
RN Magazine
Pharmacy
Practice News (five placements)
ComputerWorld
Drug Topics (four
placements)
For The Record (two placements)
U.S. Pharmacist
Health
Management Technology
Hematology Oncology News & Issues
Nursing
Management
Houston Business Journal
The Manufacturer Magazine
Journal
of Infusion Nursing
Pharmacy Purchasing & Products (three
placements)
Pharmacy Times (two placements)
Packaging News (UK)
The
Medical Post
In addition to the ongoing news release program, Absolutely
PR has also posted two experts on behalf of Baxa Corporation (James Jorgenson,
RPh, MS, and Martha Polovich, MN, RN, AOCN) on its "Expert Information For
Journalists" website at http://www.expert411.com/_wsn/page9.html covering the safe
handling of hazardous drugs. Baxa distributes the innovative PhaSeal® closed
system for the safe handling of hazardous medications. In 2005, additional
postings are anticipated at either www.expert411.com or Absolutely PR’s national newsroom (http://www.PublicRelationsNewsroom.com) on behalf of Baxa
Corporation.
Absolutely Public Relations has been in business since April
1999 and specializes in media relations. Media relations is a combination of
strategy and tactics that yield impactful editorial media placements. Holben is
accredited by the Public Relations Society of America and is also a member of
the organization’s Counselors Academy. The ideal client for Absolutely PR is one
that needs three to ten hours per week of media relations consulting services
and can sustain at least a six-month campaign, preferably 12 months, with plenty
of news hooks for the media.
Your can learn more about news hooks at the
website: http://www.absolutelypr.com.
Holben also offers these other
websites to help her clients achieve media exposure:
http://www.PublicRelationsNewsroom.com
http://www.Exper411.com
http://www.DenverPRNewsroom.com
http://www.Online-Presskit.com
Results for several
Absolutely PR campaigns are posted as PDF attachments to this news release for
those readers curious about what to expect from a media relations program. Links
are found at the column to the right detailing the following media relations
campaigns:
Trade Media Campaign – New Product Environmental
Remediation
Bylined Article Campaign for New Pricing Model – Military Trade
Press
Denver Media Campaign – Key Executive
Announcement
National/Trade/Local Campaign – 25th Anniversary in
Business
Trade & Local Campaign – Community Issue Awareness
National
Awareness Campaign – Innovative Contact Lens Product
National Awareness
Campaign – New Product for Pain Management
Denver Media Campaign – National
Expansion Into Denver Market
Trade Media Campaign – Medical Device
Company
Holben recently announced that Absolutely Public Relations
achieved numerous national, trade and local editorial placements in 2004.
Results were recapped in a "yearend review" news release:
http://www.prweb.com/releases/2004/12/prweb192321.php
First
quarter, a national placement occurred in the Discover Financial Services
“Inside Biz” newsletter that circulates to 1.3 million recipients:
http://www.prweb.com/prfiles/2004/12/28/192321/DiscoverCardInsideBizfinal.pdf
Also
first quarter, Absolutely PR’s contact lens client was featured on a segment for
the E! Style Network, reaching some 33 million subscribers:
http://www.prweb.com/prfiles/2004/12/28/192321/APRNewsReleaseAICTonStyle.pdf
Holben
was interviewed about crisis management on 850 KOA Radio for the morning drive
segment:
http://www.prweb.com/prfiles/2004/12/28/192321/APRNewsReleaseKOAInterview.pdf
National
placements were also achieved in Inc. Magazine:
http://www.prweb.com/releases/2003/12/prweb92273.php
Washington
Times:
http://www.prweb.com/prfiles/2004/12/28/192321/ClippingDailyNewspaperDCMarket08January2004.pdf
And,
Woman’s World during the year:
http://www.prweb.com/prfiles/2004/12/28/192321/ClippingNationalPlacementConsumerWomensMagApril2004.pdf
Further,
a Fortune 500 company using Absolutely PR services for Denver localization in
2004 achieved six placements with its Metro Denver announcement exceeding 1.4
million in circulation reach and $16,000 in ad value equivalency.
For
more information about Denver PR resource Absolutely Public Relations, go to http://www.absolutelypr.com. For further information about
Maggie Chamberlin Holben go to http://www.maggieholben.com. Call Holben's office at
303-984-9801 or e-mail e-mail protected from spam bots.
# # #
Source : http://www.prweb.com/releases/2005/1/prweb198685.htm