HSN and Dreyer’s/Edy’s Dish Up Free Ice Cream For Tens of Thousands of HSN Viewers
Lucky HSN viewers will receive free Dreyer’s/Edy’s Slow Churned Light Ice Cream to celebrate the electronic retailer’s 28th birthday.
St. Petersburg, Fla (PRWEB) July 11, 2005 -- "Rocky road" or "mint chocolate
chip" are not typically top of the mind when shopping for chic Nicole Miller
fashions or luxurious Paula Dorf cosmetics. However, these are just a few of the
many flavorful offerings awaiting viewers when the electronic retailer HSN
partners with Dreyer’s Grand Ice Cream, Inc. for a month-long, multi-channel
promotion celebrating the shopping network’s 28th birthday this
July.
Starting July 6, and continuing through the end of the month,
millions of viewers tuning in for remarkable values during HSN’s birthday month
are in for a special treat – the chance to receive a family-size carton of
Dreyer’s/Edy’s® Slow Churned™ Light Ice Cream.
To obtain the free ice
cream, viewers should tune in each evening between 8 p.m. – midnight (EDT) as
HSN show hosts taste-test various flavors of Dreyer’s/Edy’s popular light ice
cream live on the network. At the end of the tasting, a secret key word of the
day will be revealed and viewers will be directed to log on to hsn.com where the
first 1000 people to enter the special key word into the site’s search engine
will receive a certificate, good for a complimentary 1.75-quart carton of
Dreyer’s/Edy’s Slow Churned Light Ice Cream.
“No birthday celebration is
complete without ice cream,” states Michael Rudich, Director of Strategic
Alliances for HSN. “That’s why HSN is thrilled to be partnering with
Dreyer’s/Edy’s as we celebrate 28 years of electronic retailing achievement.
Loving the customer is a critical part of everything we do here at HSN and
giving away ice cream is a great way of showing how much we appreciate our
customers, while making them feel they’re a part of this special
celebration.”
“We are delighted to partner with HSN on such a sweet
promotion,” said Jennifer Steele, Associate Marketing Manager, Dreyer’s/Edy’s
Slow Churned Light Ice Cream. “To top off the exciting news, Dreyer’s/Edy’s Slow
Churned Light Ice Cream has half the fat and one third fewer calories than
regular ice cream, yet it tastes just as rich and creamy as regular, giving HSN
viewers even more reason to celebrate.”
About HSN:
HSN, an operating
business of IAC/InterActiveCorp, originated the electronic retailing concept in
1977 on a small AM radio station in Florida. The company has since evolved into
a global multichannel retailer on TV, where HSN is now the 4th largest cable
television network in the U.S.; the Internet, through http://www.hsn.com; and the
Cornerstone Brands portfolio of catalogs including Frontgate, Ballard Designs,
Garnet Hill, The Territory Ahead, Travelsmith, Smith and Noble and Improvements.
In 2004, HSN generated worldwide consolidated sales of $2.4 billion, answered 66
million calls and delivered 50 million packages worldwide
About
Dreyer’s/Edy’s:
Dreyer’s Grand Ice Cream Holdings, Inc., and its subsidiaries
manufacture and distribute a full spectrum of ice cream and frozen dessert
products. Brands of frozen dessert products currently manufactured or
distributed by Dreyer’s in the United States include Grand, Grand Light®, Slow
Churned™ Light, Häagen-Dazs®, Häagen-Dazs® Light, Dibs™ Nestlé® Drumstick®,
Nestlé Crunch®, Butterfinger®, Toll House®, Carnation®, Push-Up®, Dole®,
Homemade, Fruit Bars, Starbucks®, Skinny Cow®, Skinny Carb Bar™ and Healthy
Choice®. The company’s premium products are marketed under the Dreyer’s brand
name throughout the western states and Texas, and under the Edy’s name
throughout the remainder of the United States. Internationally, the Dreyer’s
brand extends to select markets in the Far East and the Edy’s brand extends to
the Caribbean and South America. For more information on the company, please
visit www.Dreyersinc.com.
Edy’s, the Dreyer’s and Edy’s logo design, Slow Churned and Homemade,
are all trademarks or trade names of Dreyer’s Grand Ice Cream, Inc. The Nestlé
and Häagen-Dazs trademarks in the U.S. are licensed to Dreyer’s by Nestlé. All
other trademarks and trade names are owned by their respective companies and
licensed to Dreyer’s. NESTLÉ® DRUMSTICK®, NESTLÉ CRUNCH®, BUTTERFINGER®, TOLL
HOUSE®, CARNATION® AND PUSH-UP® are registered trademarks of Société des
Produits Nestlé S.A., Vevey, Switzerland.
Contact:
Brad Bohnert
HSN
727-872-7515
Kim Goeller-Johnson
Dreyer’s
Grand Ice Cream, Inc.
510-601-4211
# # #
Source : http://www.prweb.com/releases/2005/7/prweb259973.htm